Launched in 2011, Snapchat has rapidly evolved into one of the most beloved social media platforms globally. It empowers users to capture and share everyday moments with friends and family, offers endless entertainment with its innovative filters, and pioneered the “Stories” feature that has since been adopted by platforms like Instagram and Facebook.
To provide a comprehensive understanding of this influential platform, we’ve compiled a list of crucial Snapchat statistics. This data covers its vast usage, diverse demographics, and key advertising insights.
Top Snapchat Statistics
Let’s begin by exploring some standout Snapchat statistics, highlighting how users interact with the platform and fascinating details about its features.
Snapchat is a Popular Choice When On-the-Go, Commuting and Traveling
Many users prefer documenting their experiences on Snapchat over other platforms when they are mobile. It has become a go-to choice for individuals on the move, during commutes, or while traveling, allowing them to effortlessly share their daily adventures.
People Often Use Snapchat When Chatting With Friends
Snapchat excels at fostering user engagement and encouraging communication among friends. A study revealed that the main reasons people like using Snapchat include chatting with friends, sharing pictures, experimenting with filters, and sharing videos. In contrast, platforms like Twitter are primarily used for staying updated on current events, while YouTube is favored for educational and interest-based content.
The App Has Launched 121 Product Features Since 2011
Since its inception in 2011, Snapchat has introduced an impressive 121 different product features for its users. These innovations include the introduction of Stories, Spectacles, voice filters, Bitmoji TV, and Spotlight, continually enhancing the user experience.
Over $1 Million is Paid Daily to Top-Performing Spotlight Snaps
This is one of the more compelling Snapchat statistics for creators. Launched in November 2020, Snapchat Spotlight offers a platform for sharing engaging user-generated content. Currently, Snapchat reports distributing over $1 million daily to creators whose content achieves the highest performance.
Snapchat Usage Statistics
Next, let’s explore Snapchat statistics related to platform usage. This data reveals the number of active users, how Snapchat compares to other leading platforms, and more essential insights.
Snapchat Has 453 Million Daily Active Users Worldwide
As of 2025, Snapchat boasts 453 million active users worldwide daily, underscoring its significant global reach.
Snapchat Has Over 900 Million Monthly Active Users Worldwide
Snapchat recently announced that it now engages over 900 million monthly active users on the platform, indicating substantial user growth and engagement.
The App Ranks as the 9th Most Popular Social Media Platform Worldwide
In terms of active users, Snapchat ranks 9th in popularity among the top global social media platforms. Notably, it surpasses platforms such as Pinterest and X (formerly Twitter) in user numbers.
It’s Reported That an Average of 5+ Billion Snaps Are Created Daily
According to Snapchat, an impressive average of 5+ billion Snaps are created every day. This vast number of photos and videos shared daily reflects the platform’s role as a primary means for users to document and share their experiences.
On Average, Users Spend About 30 Minutes on Snapchat Per Day
Globally, internet users spend approximately 141 minutes per day on social media. Specifically for Snapchat, users dedicate about 30 minutes per day, as per Snapchat’s own research. This consistent daily engagement highlights its sticky nature.
Snapchat Was Rated a 68 for Customer Satisfaction in the United States
In the U.S., the American Customer Satisfaction Index (ACSI) rated Snapchat with a customer satisfaction score of 68. While respectable, it falls behind platforms such as Pinterest, YouTube, Wikipedia, TikTok, and Reddit, which achieved slightly higher scores.
Snapchat Demographics Statistics
Understanding Snapchat demographics statistics is crucial for grasping who its most active users are. This data provides insights into the platform’s core community.
U.S. Demographics: Gen Z Usage and Gender Distribution
A 2022 U.S. survey revealed that 64% of male Generation Z respondents were active on Snapchat, with female Gen Z users showing a higher usage rate of 70%. Additionally, an internal U.S. survey highlighted a 26% increase in weekly TikTok usage from 2020 to 2021, while Instagram saw a 6.5% decline among teens. Snapchat maintained a stable 54% weekly usage throughout 2020 and 2021 among teens. Furthermore, only 45% of Snapchat users in the U.S. are male, with the majority, 54.7%, being female.
India Has the Largest Snapchat Audience
With a massive audience of 210.9 million users as of April 2024, India currently holds the largest Snapchat user base. The other leading countries by audience size include:
- United States: 105.01 million users
- Pakistan: 39.55 million users
- France: 28.45 million users
- Saudi Arabia: 25.38 million users
- United Kingdom: 23.48 million users
Gender Distribution: Approximately 50% of Snapchat Users Worldwide Are Male
Globally, male users constitute approximately 50% of the Snapchat platform’s users, with the remaining portion being female.
Snapchat is Most Popular With Younger Generations
In the United States, the most popular age group on Snapchat is 15-25, making up 48% of users. Those aged 26-35 account for 30%, 36-45 for 18%, 46-55 for 11%, and users 56 and older represent just 5% of the platform’s demographic.
Focusing on users within the UK, 77% of the platform’s users are aged 18-24. Those aged 35-44 comprise 38%, 55-64 year olds are 8%, and individuals 75 and older make up only 2% of Snapchat’s user base.
Below, you can see the detailed distribution of Snapchat users worldwide by age and gender.
In 20+ Countries, Snapchat Reaches 75% of the 13-24-year-old Population
Snapchat’s reach extends significantly, connecting with 75% of the 13-24-year-old population across more than 20 countries. This impressive penetration also applies to 75% of the 13-34-year-old demographic!
Snapchat Filter Statistics
One of Snapchat’s most captivating features is its array of fun filters, or Lenses, that allow users to alter their appearance, distort faces, or transform into whimsical characters. Brands have also leveraged these filters over the years for creative marketing campaigns. Here are some Snapchat filter statistics illustrating their powerful impact:
The Release of New Filters Doubled Snapchat Downloads in 2019
In early 2019, Snapchat launched several viral filters (or Lenses). One filter smoothed skin to create a “baby” appearance, while another allowed gender swapping, giving women square jaws and stubble and men a “dolled-up” look.
As users experimented with these filters and shared their humorous results outside the app, Snapchat experienced a significant surge, doubling its download rate. In May 2019, Snapchat recorded approximately 41.5 million downloads, a substantial increase from 16.8 million the previous month.
Over 250 Million Snapchat Users Engage With Augmented Reality, Daily.
As a core appeal of Snapchat, it’s no surprise that approximately 250+ million users interact with augmented reality features daily on the platform. These filters and Lenses offer entertainment and empower users to express themselves in imaginative and playful ways.
Snapchat Marketing and Advertising Statistics
While Snapchat may not always be the first platform that comes to mind for business marketing or advertising, it’s a channel worth considering. These Snapchat statistics on marketing and advertising demonstrate its potential as an effective platform for businesses.
64% of Snap Ads Are Viewed With the Sound On
Most digital advertisements include audio, whether background music or narration. With 64% of Snapchat ads being viewed with the sound on, there’s a strong likelihood your audio will reach your audience. However, it remains prudent to include captions for those with sound off or who are hearing-impaired.
55% of Gen Z Have Ad Recall After Watching 0 to 2 Seconds of an Ad
This impressive Snapchat statistic highlights the keen attention span of the younger generation that largely comprises the platform’s user base. A remarkable 55% of Gen Z (born between 1997-2012) exhibit ad recall after viewing an ad for just zero to two seconds. This is double the ad recall rate of those aged 40 and older, emphasizing the importance of creating impactful, attention-grabbing ads from the outset.
Estimated Advertising Revenue Is $6.87 Billion for 2025
Snapchat is projected to generate $6.87 Billion in revenue in 2025, with further growth expected to reach $7.26 billion in 2026. Given that Snapchat ads can be run for as little as $5 per day, it presents an accessible entry point for brands to explore advertising on the platform, allowing for experimentation and optimization.
Snapchat for Business Statistics
This final set of Snapchat statistics provides even more compelling reasons for businesses to establish and consistently utilize the platform. The data illustrates Snapchat’s effectiveness in generating brand awareness and driving consumer engagement.
Notably, 91% of social media users in the U.S. have Snapchat awareness, indicating strong brand recognition across the American digital landscape.
Snapchat Users Hold $4.4 Trillion in Global Spending Power
The Snapchat audience is highly engaged and demonstrably ready to make purchases via the app. Its users collectively command an impressive $4.4 trillion in global spending power, with significant contributions from North America ($1.9 trillion) and Europe ($1.05 trillion). Furthermore, Millennials and Gen Z alone are estimated to possess over $1 trillion in spending power, making them a potent consumer demographic.
Users Come Back to Snapchat Over 30x Per Day
The high frequency of user returns to Snapchat—over 30 times per day—underscores the platform’s addictive nature. For businesses, this translates into a powerful opportunity for consistent content sharing throughout the day, providing users with ongoing reasons to revisit your brand’s posts and stories.
UK Consumers are Using Snapchat to Make Purchases
Approximately 10% of UK participants in the Global Consumer Survey Special “E-Commerce” indicated they had completed purchases on Snapchat within the last 12 months. Additionally, 87% of social media users in the UK demonstrate Snapchat awareness, though only 25% report actively using the platform for messaging or content consumption.
Snapchatters are 2x More Likely to Share Their Purchases
For businesses aiming to boost word-of-mouth marketing, encouraging customers to discuss and share their purchases is key. It’s reported that 39% of Snapchat enthusiasts seek advice from friends and family before making a buying decision, highlighting the platform’s significant social influence. Moreover, Snapchat users are twice as likely to share their purchases within their network, amplifying brand visibility and organic reach.
300M+ Snapchatters Engage with the Snap Map Every Month
The Snap Map feature sees over 300 million Snapchatters engaging with it every month. This robust engagement presents a powerful tool for business discoverability and showcases Snapchat’s strength in local marketing strategies, allowing users to find businesses and events nearby.
Snapchat Compromises of Less Than 2% of the US Digital Ad Market
Despite its massive user base, Snapchat currently accounts for less than 2% of the US digital ad market. Snapchat views this as a significant area for future growth and potential revenue development, especially considering its reach to almost half of all US smartphone users. This indicates a ripe opportunity for advertisers.
Leveraging These Snapchat Statistics
Beyond its reputation as a platform for connecting with close friends and family, marketers should consider how Snapchat can be strategically leveraged to build strong relationships with their target audience.
These Snapchat statistics unequivocally demonstrate that, even after many years, it remains a viable and essential platform for your digital marketing strategy. Chances are, your audience is actively present on Snapchat and ready to engage with your brand’s content.
