21 Essential Meta Statistics: Key Insights for Marketers

Curious about the demographics of individuals spending their time on Meta’s products like Facebook and Instagram? You’re not alone! Fortunately, a wealth of data offers valuable insights into its vast user base. These Meta statistics will provide a clearer picture of who is engaging with these powerful platforms.

1. Meta Has More Than 3.48 Billion Users Worldwide in 2025

In Q1 2025, Meta proudly announced that they surpassed 3.48 billion monthly active users across its family of apps.

2. India Leads the Way in Terms of Audience Size for Facebook and Instagram

Social media enjoys immense popularity in India, with approximately 383.5 million Facebook users and 413.85 million Instagram users. The U.S. follows in second place for both platforms, with 196.9 million Facebook users and 171.7 million Instagram users.

3. A Majority of Facebook’s Global User Base is Male

Research from February 2025 indicates that 56.7% of Facebook’s global audience identified as male, while 43.3% were female. This slight but notable gender gap suggests men are more active on the platform globally.

4. Instagram’s U.S. User Base Skews More Female

Conversely, Instagram exhibits a smaller gender gap among its users. Females constituted 55.4% of the platform’s user base in the U.S., with males making up 44.6%.

Let’s broaden our perspective to Meta’s global impact. These statistics highlight the widespread popularity of the company’s platforms, demonstrating their extensive reach and influence across the social media landscape worldwide.

5. 3.43 Billion People Use at Least One of Meta’s Products Daily

A significant indicator of a company’s success is its daily engagement. In Q1 2025, it was reported that a staggering 3.43 billion people used at least one of Meta’s core products daily, including Facebook, WhatsApp, Instagram, and Facebook Messenger.

6. Meta’s Total Revenue Reached $134.9 Billion in 2023

In 2022, Meta’s revenue saw a decrease to $116 billion from $117 billion in the previous fiscal year, marking its first reported decline. However, the company rebounded strongly in 2023, with revenue increasing to $134.9 billion.

While Meta’s platforms are popular worldwide, how do they fare specifically within the United Kingdom? Here are some Meta statistics tailored for the UK audience, offering insight into local platform usage:

7. Meta’s Platforms Are Most Popular With UK Residents Aged 25-34 Years

Research from April 2025 reveals that Meta’s social media platforms, including Facebook and Instagram, were most popular with UK residents aged 25-34 years. Women in this age bracket accounted for over 12.5% of Meta’s total UK user base, while men contributed 11.9%.

8. Usage of Facebook and Instagram Increased in Early 2022

Both Facebook and Instagram experienced a modest surge in popularity among UK users during the first three months of 2022. Among British consumers, Facebook reported a 6.6% increase in daily use, and Instagram saw a 6.7% rise in daily engagement.

9. In Terms of Reach, WhatsApp is the Most Popular Social Media Platform in the UK

Data from the third quarter of 2024 identified WhatsApp as the most active social media network in the UK. Nearly 79.9% of internet users reported using WhatsApp. Facebook ranked second with 72.3% user penetration, followed by Facebook Messenger and Instagram.

Let’s examine some of Meta’s leading platforms individually to understand their popularity in terms of active users. These Meta statistics offer compelling insights:

10. Instagram Has 2 Billion Monthly Active Users

As of 2025, Instagram boasts 2 billion monthly active users, solidifying its position as the 3rd most popular social network by user count. Only Facebook, with 3.07 billion users, surpasses it.

11. Facebook is the Most Used Social Network, with 3.07 Billion Monthly Active Users

When it comes to monthly usage, Facebook continues its reign. Meta’s flagship platform reported a staggering 3.07 billion monthly active users. Achieving this milestone took over 14 years, with continued growth anticipated.

Facebook and Instagram are consistently top choices for companies investing in social media advertising, and for good reason. Both platforms provide incredible opportunities to build brand awareness and drive sales. Here’s why they are so effective for advertisers:

12. There Are More Than 10+ Million Active Advertisers on Meta’s Platforms

If you’re considering running ads on platforms like Facebook or Instagram, you’ll be in good company. Meta reports over 10+ million active advertisers utilize its platforms, underscoring the vast opportunities available for paid advertisements.

13. Facebook Ads Show a Steady 4.3% Increase in Reach

Meta’s internal data highlights that Facebook’s advertising reach experienced consistent growth in the twelve months leading up to January 2025. The total number of users marketers could target with Facebook ads increased by 93.3 million, marking a 4.3% increase in Facebook’s global advertising reach.

14. Facebook Ads Reach 62.6% of all Americans aged 13+

Facebook provides detailed insights into potential local advertising audiences, indicating the percentage of the total population aged 13 and above its ads can reach:

• Mexico: A substantial 87.0%

• United Kingdom: Commanding 60.7%

• France: At a noteworthy 56.1%

• Italy: Holding strong at 53.2%

• India: Encompassing 29.5%

These figures offer a clear snapshot of Facebook’s advertising landscape, demonstrating the platform’s extensive reach and deep penetration into diverse local markets.

15. Users Post Over 1 Billion Facebook Stories Every Day

The Stories format continues its upward trajectory in popularity, captivating users across Facebook, Instagram, and WhatsApp. A solid 62% of users express their intent to further engage with Instagram and Facebook Stories in the near future.

Facebook’s global ad revenue in the U.S. is predicted to reach $127.27 billion in 2027.

For those interested in the stock market, understanding Meta’s shareholder structure is key. While the top position might be obvious, here are some Meta stock statistics illustrating the controlling interests of various parties:

16. Mark Zuckerberg Owns the Majority Shares of Meta Platforms Inc.

Facebook was founded by Mark Zuckerberg in February 2004, and he has served as CEO ever since. Unsurprisingly, Zuckerberg holds the controlling interest in the company, owning 958,000 shares of Class A and 346.05 million shares of Class B. These extensive holdings have contributed to Zuckerberg’s net worth of $175.4 billion, positioning him as the top institutional investor in the company.

17. Vanguard Group Inc. is a Top Meta Shareholder

Among the top institutional investors in Meta is The Vanguard Group Inc., one of the world’s largest investment management companies. Vanguard currently owns approximately 158.9 million shares of Meta, representing 7.16% of all outstanding shares.

18. BlackRock Inc. is Another Major Meta Shareholder

Rounding out the top institutional investors is BlackRock Inc., another leading investment firm. BlackRock holds about 155.9 million shares of Meta, accounting for 6.6% of the company’s total outstanding shares.

19. Schroepfer, Fischer, and Wehner Are the Top Individual Insider Shareholders

Considering individual insider shareholders, these are individuals holding direct ownership in Meta. The highest number of shares is held by Michael Schroepfer, Meta’s former Chief Technology Officer, who stepped down in March 2022. Schroepfer owns 630,612 Meta shares, representing 0.02% of the company’s total outstanding shares.

Next is David Fischer, Meta’s Chief Revenue Officer, who owns a total of 37,089 Meta shares, or 0.01% of the company’s total outstanding shares. David Wehner, Meta’s Chief Financial Officer since 2014, completes the top three with 26,948 shares.

In the dynamic tech world, company acquisitions are a common strategy, a path Mark Zuckerberg has extensively followed. What began as Facebook has evolved into a vast brand encompassing multiple acquired platforms. Here are some key Meta statistics detailing two of its most prominent acquisitions:

20. Instagram Was Acquired for $1 Billion in Cash and Stock

Launched in 2010 by Kevin Systrom, Instagram’s photo-sharing platform rapidly gained popularity. Systrom maintained contact with Mark Zuckerberg, whom he had met through Stanford events. Facebook ultimately moved to acquire Instagram in 2012 for a total of $1 billion in cash and stock.

21. WhatsApp was Acquired for $21 Billion in 2014

A significantly larger acquisition for Zuckerberg and Facebook was that of WhatsApp in 2014. Initially, Facebook offered $16 billion for the messaging app. However, the final payment amounted to a total of $21.8 billion. The increased price included an additional $3.6 billion as compensation for WhatsApp employees who would remain with Facebook.

Armed with these impressive Meta statistics, you can now strategically shape your social media presence. This invaluable data will help you determine which platforms warrant your time and investment, ultimately driving greater brand awareness and achieving your marketing objectives.