With thousands of influencer agencies available, finding a trusted, reliable partner that genuinely fits your business and helps achieve your ambitions can be challenging.
This article presents the best 17 influencer marketing agencies in the United States, each with their specialisms to assist a specific area within your strategy. Ready? Let’s dive in.
Selecting the right agency is critical for achieving stellar results. You want an agency that offers the following:
- Mastery of Compelling Content: Exceptional content isn’t just about quality; it’s content that drives conversions. A proficient agency meticulously aligns influencers with your brand’s ethos and values, ensuring seamless collaboration that resonates authentically with their audience.
- Thorough Research Prowess: Understanding your brand and pinpointing the perfect fit for your campaign demands exhaustive research into both your brand and potential influencers.
- Platform Proficiency: Diverse social media platforms offer distinct audience demographics and content formats. An astute agency navigates these nuances expertly to optimize your campaign’s impact.
- The Collaborative Team: Familiarize yourself with the team responsible for managing your campaign; they should feel like an extension of your business.
With these critical criteria in mind, let’s explore the U.S.’s foremost influencer marketing agencies!
1. The Social Shepherd
Operating from New York, Miami, and other U.S. hubs, The Social Shepherd centers its influencer strategy on performance and creativity. The agency balances this with a human-first approach, delving into creators’ identities and their connection to their audience.
Their influencer marketing services cover:
- End-to-End Management: They handle every aspect of influencer campaigns from start to finish, including influencer sourcing, briefings, contracting, approvals, payments, and comprehensive reporting.
- Always-On Activation: The agency provides always-on influencers ready to spring into action at any moment.
- Creative Expertise: They assist with ideating creative frameworks to ensure influencer campaigns have the right messaging.
- Influencer Diversity: The Social Shepherd sources nanos, micros, macros, and celebrity influencers to suit unique brand needs.
- UGC: Beyond influencers, they maintain a pool of content creators, ensuring a steady stream of brand-owned UGC content for social channels.
Whether client goals are centered around customer acquisition or boosting brand awareness, The Social Shepherd possesses the expertise to craft effective campaign strategies. The agency comprises over 70 talented individuals, is award-winning, and maintains a U.S. and global presence with offices in New York, Miami, and the UK.
Top Instagram Influencer Marketing Agencies
2. The Shelf
With a diverse clientele encompassing renowned brands like Neutrogena, Hanes, Famous Footwear, and Walmart, The Shelf boasts versatility across multiple verticals, including apps, beauty, fashion, food, parenting, outdoor, home decor, and social causes. The Shelf’s influencer campaigns are designed to expertly guide consumers through each stage of their decision-making journey, ultimately propelling them toward making informed purchases. Here are some of their influencer marketing case studies:
- The Honest Company: They identified 30 influencers fitting the brand story, generating content that seamlessly blended with Honest’s own productions.
- Kiss: The Shelf generated an impressive 1,493,630 organic video views.
- Famous Footwear: The agency highlighted safe in-store shopping during a pandemic, reassuring customers.
3. Influencer Marketing Factory
Influencer Marketing Factory excels in identifying precise target audiences and ensuring seamless alignment with TikTok influencers. Their end-to-end influencer marketing support covers every facet, from defining brand objectives and KPIs to influencer selection, campaign execution, and culminating in in-depth analytics.
With offices in Miami and New York, their global reach extends to strategic team members in key cities worldwide, including Los Angeles, Chicago, London, Amsterdam, Paris, Berlin, Milan, and Madrid. They’ve worked with brands like Hasbro, Google, Bud Light, and Amazon, among others.
4. Hire Influencer
Hire Influencer’s extensive clientele includes esteemed names like the NFL, MTV, Ricola, Oreo, and Warner Brothers. The agency provides a comprehensive range of services, including full-scale influencer marketing, innovative experiential concepts and execution, sourcing and placement of creative talents, strategic enhancement of content, on-site brand promotions and event management, recurrent/on-demand influencer-generated content (IGC) activations, proficient paid media management solutions, and expert content design, editing, and production.
Operating from locations in The Woodlands, TX (Houston) and Los Angeles, CA, Hire Influencer is a go-to partner for impactful influencer campaigns.
5. Monks
Monks is a global leader in influencer marketing, dedicated to helping brands engage and activate audiences worldwide through top influencers. Their team excels at crafting and executing creative influencer marketing strategies that amplify brand stories, reaching millions.
Their prestigious client roster includes Google, Amazon, Hewlett-Packard (HP), Swatch, and Starbucks. Monks operates from multiple international offices, with a key presence in Los Angeles and New York.
The IMA Platform, a tool used by Monks, offers a vast database of over 19 million influencers, including demographic insights, streamlined influencer management, campaign management, and tailored reporting for in-depth campaign impact analysis.
Top TikTok Influencer Marketing Agencies
6. Ubiquitous
Ubiquitous Media’s approach to TikTok influencer marketing is well-structured:
- Testing Roadmap: Ubiquitous initiates campaigns with a robust testing roadmap that serves as a blueprint.
- Influencer Selection: Their experts meticulously select the most suitable Instagram creators for collaborations.
- Goal-Oriented Strategy: They devise strategies tailored to the unique objectives of each campaign.
- Comprehensive Execution: Ubiquitous manages the entire campaign from inception to completion, ensuring top-quality deliverables.
- Real-Time Insights: Clients benefit from real-time performance metrics that guide decision-making.
- Sustainable Growth: Ubiquitous optimizes and builds upon successful campaigns to nurture long-term Instagram strategies.
Headquartered in New York City, Ubiquitous Media has become a prominent player in TikTok influencer marketing.
7. Obviously
For brands navigating the TikTok influencer marketing landscape, Obviously is a go-to agency. As early adopters of the platform, they have accumulated impressively successful case studies.
With offices spanning San Jose, New York, and Paris, Obviously serves a varied clientele, including esteemed brands like Bumble, Ulta Beauty, Converse, T-Fal, and Honest Beauty. Their influencer services include:
- Creative Strategy and Ideation
- Influencer Management
- Music Composition and Licensing
- Content Creation
8. House of Marketers
With over 50,000 TikTok influencers at their fingertips, House of Marketers is a significant force. Their clientele boasts names like Kentucky Fried Chicken, Halfords, Red Bull, and Hilton. Although headquartered in London, House of Marketers supports U.S. companies and clients worldwide. Their team of TikTok campaign managers stretches across Europe, North America, South America, Southeast Asia, and the UAE.
Armed with in-house multilingual experts, including English, Spanish, German, and French proficiency, they cater to diverse markets. House of Marketers offers a comprehensive suite of services, ranging from TikTok influencer campaigns to business profile content, TikTok paid ads management, and influencer strategy development.
9. Open Influence
Based in Los Angeles, CA, Open Influence is at the forefront of influencer marketing. They cater to various industries, including alcohol and spirits, automotive, beauty and personal care, CPG, entertainment, fashion, finance, insurance, and travel.
With TikTok influencers becoming dominant, brands are tapping into this vast resource to address their marketing needs.
Top YouTube Influencer Marketing Agencies
10. The Outloud Group
Headquartered in Detroit, MI, The Outloud Group offers a comprehensive suite of services, including strategy, media planning, campaign execution, product logistics, and reporting and analytics. Their impressive client roster includes names like Wondrium, Care/Of, and 23andMe.
With roots dating back to 2008, The Outloud Group has continually evolved its capabilities. What began with podcasts and YouTube has expanded to encompass all major social platforms, including TikTok and Twitch.
11. Intuition Media Group
Based in Greenwich, CT, Intuition Media Group understands the importance of forging deep emotional connections with your target audience to ensure long-term success. They specialize in creating sensory-driven strategies that immerse your audience in your brand, fostering genuine and lasting relationships.
Their YouTube influencer marketing process is comprehensive:
- YouTube Strategy Development: They collaborate with clients to create tailored YouTube strategies.
- Creator Selection: They thoroughly research, vet, and contract the most suitable YouTube creators for brands.
- Creator Collaboration: They design creator briefs and develop concepts with YouTube creators.
- End-to-End Campaign Execution: They oversee the entire campaign, including brand safety, FTC compliance, and quality control.
- Real-Time Performance Tracking: They provide real-time performance metrics to keep clients informed and engaged.
With an impressive client roster including GoDaddy, Johnson & Johnson, and Nature’s Way, Intuition Media Group delivers results that truly matter.
12. The Social Strategy
When it comes to YouTube influencer marketing, success hinges on the careful selection of vloggers and YouTubers renowned for their exceptional content, captivating lifestyles, unique expertise, and a minimum of 1,000 subscribers. Their comprehensive suite of services for bolstering brand visibility encompasses:
- Goal Setting: They initiate each brand’s YouTube marketing strategy with clear objectives.
- KPI Assessment: They establish key performance indicators with specialized parameters and devise a success measurement plan.
- Budget Discussion: They collaborate on budget allocation to pinpoint the ideal influencer whose perspective resonates with campaign goals.
The Social Strategy is headquartered in Manalapan, NJ, just outside New York City.
13. GameInfluencer
With YouTube serving as a primary source of entertainment and education for millions worldwide, it has become a pivotal platform for influencer marketing. Whether the aim is one-off partnerships or cultivating a legion of brand advocates, a YouTube influencer strategy is meticulously tailored to target a customer base and fulfill objectives.
GameInfluencer specializes in providing top gaming and YouTube influencers, offering brands a powerful tool for YouTube marketing. While headquartered in Munich, Germany, their support extends to YouTubers across the U.S. GameInfluencer is a strong choice for YouTube marketing partners.
Top Influencer Talent Agencies
14. FamFluence
Formerly known as TTPM Influencer Talent Management, FamFluence Talent Management is at the forefront of creator management agencies. They exclusively represent the most accomplished influencers in North America’s family and entertainment niches.
Collaborating with brand partners such as Mattel, Disney, Viacom, HBO, and P&G, FamFluence operates out of New York, bringing unparalleled expertise to the influencer marketing landscape.
15. Shine Talent Group
Established in 2015, Shine Talent Group operates from offices in Los Angeles and Toronto. With a rich history of working with hundreds of talents across numerous brands, they consistently achieve year-over-year growth.
Known for their advocacy and educational efforts within the industry, Shine Talent Group has earned a reputation for providing robust support to agencies and talents, effectively deciphering the core principles of successful collaborations.
Offering comprehensive services, they streamline the process by managing strategy, budgeting, casting, execution, ad boosting, and reporting, all through an integrated team. Their client portfolio includes esteemed names such as HBO, Reebok, L’Oreal, Nestle, and BMW.
16. Inf Agency
INF Agency, a boutique talent management agency based in Vancouver, Canada, takes a comprehensive, collaborative approach to influencer marketing. They specialize in casting, nurturing, and overseeing talent for online campaigns and collaborations, helping brands effectively communicate their message through top influencers.
Beyond conventional sponsored posts, INF offers a range of Digital Influencer Programs, including co-branded collections, social takeovers, and destination promotions. By working closely with brands, PR firms, and ad agencies, INF simplifies the talent side of collaborations, allowing influencers to focus on their passion: creating engaging content and connecting with their audience. Their services encompass:
- Influencer marketing
- Content marketing
- Brand outreach
- Brand development
17. Neon Rose Agency
Neon Rose Agency is a prominent player in the influencer marketing industry, specializing in the health, wellness, and lifestyle sectors. They represent some of the most significant talent and brands in these domains, facilitating connections and engagement through captivating content.
With a holistic approach that encompasses mind, body, soul, and social, Neon Rose Agency bridges the gap between influencers and brands. Located in San Diego, California, they are dedicated to shaping the future of influencer marketing.
These agencies possess invaluable insights into the content styles of various influencers, enabling them to guide influencer creativity effectively. They know when to provide creative input and when to let influencers take the lead, optimizing campaign outcomes. Furthermore, a brand’s enduring relationship with influencers fosters trust among the influencer’s followers. This trust translates into the hallmark benefits of a successful influencer campaign—heightened brand awareness and loyalty, increased engagement and website traffic, and a surge in leads and sales.
