We’ve compiled a list of the best fashion marketing agencies in the U.S., covering various specialities from paid advertising, social media marketing, PR, influencer marketing and branding.
So without further ado, let’s get stuck in.
Before diving into the top agencies, consider these crucial factors when selecting the right partner for your brand:
- Experience and Expertise: An agency must boast a team of experts well-versed in marketing fashion brands. They should understand the intricacies of creating compelling creatives and pinpointing the right target audiences. Years of experience allow them to harness their insights effectively to meet your brand’s marketing goals.
- Niche Specialization: Fashion marketing agencies may excel with mass-market brands, luxury labels, or online retailers. Discover their niche and how they can help your brand captivate your ideal audience.
- Tools and Strategy: Evaluate their approach to strategy development, tailored to help you reach your unique objectives. One size doesn’t fit all, as each client has distinct needs.
- Achievable Results: Ensure the results they promise align with reality. Request case studies related to fashion brands they’ve assisted, checking their relevance to your brand and specific service requirements.
While evaluating fashion marketing agencies, trust your instincts. If something doesn’t feel right, exploring other options is advisable. Now that you understand what to seek in an agency, let’s uncover the top fashion marketing agencies in the U.S.
1. The Social Shepherd
The Social Shepherd focuses on performance-driven strategies to elevate fashion brands using social media and paid advertising.
Their services for fashion brands include:
- Paid Social & Paid Search: Specialization in these crucial areas, driving ROAS across the full paid media funnel.
- Feed Optimization & Management: Ensuring feeds are fully optimized for Shopping campaigns on Google and Catalogue campaigns on Social.
- Social Media Management: Creating social-first content to build brand loyalty and awareness.
- Influencer Marketing: Building relationships with appropriate voices, across Nano, Micro, Macro & Celebrity influencers and ambassadors.
- Creative: Crafting captivating video and design for organic and paid social distribution.
They are recognized as performance specialists in Paid Social and Paid Search. They have worked with clients such as Uniqlo and Passenger Clothing, driving significant growth through paid social and Google Ads. The agency also provides exclusive reporting through bespoke holistic reports, unparalleled insights via multiple attribution models, and creative services including graphic design and hero videos.
Key attributes:
- Award-Winning: Recognized for outstanding work.
- Global Reach: Teams across the US, with headquarters in New York, and a team in the UK to support growth in both the United States and Europe.
Top Fashion PR Marketing Agencies
2. Michele Marie PR
Michele Marie PR is a full-service PR agency known for its prowess in securing third-party credible content, specializing in press, celebrity/VIP, and fashion PR. Their expert strategies encompass digital placements, celebrity affiliations, influencer posts, editorials, and experiential event coverage, delivering the validation consumers and buyers seek.
With a bi-coastal presence, Michele Marie PR operates in Los Angeles and New York City, garnering recognition in Forbes’ America’s Best PR Agencies list, the PR Net 100, and the Best of Beverly Hills businesses.
They demonstrate expertise across an array of domains, encompassing special event coordination, adept social media administration, high-profile celebrity endorsements, grand store unveilings, impactful editorial events, and strategic product placements. Notably, their clientele boasts respected brands such as Grana, Banana Republic, and Vineyard Vines.
3. Red PR
Well-connected in the beauty, fashion, and lifestyle industries, Red PR excels at sparking conversations and elevating brands through creative problem-solving, collaborative teamwork, and unwavering dedication. With notable clients like Fendi, Groh, and Mont Blanc, the agency offers a range of services:
- Social Media: Red PR crafts compelling content, manages social media channels, and produces captivating videos, giving consumers a reason to explore your brand.
- Influencer Programs: The experienced team at Red PR identifies and engages with key influencers who resonate with your audience, leveraging the power of voices consumers trust.
- Media Relations: Red PR bridges the gap between your brand and media outlets, including websites, blogs, magazines, newspapers, and TV. Nurturing relationships ensures your messages reach a wide audience.
- VIP Placement: Red PR connects with the right people in the industry, maintaining an extensive network that includes press, stylists, celebrities, and trendsetters to help your brand shine.
- Events: Red PR specializes in creating unforgettable experiences. They are experts at planning successful events and generating excitement around your brand.
- Creative Services: Enhance your brand’s visual identity with Red PR’s creative services, including photo and video shoots, branding, logo design, website development, and collateral material creation.
- Strategic Partnerships: They help build strategic alliances that boost your brand’s reputation and visibility, creating a halo effect that leaves a lasting impact. They specialize in making these partnerships a reality.
4. AM:PR New York
AM:PR New York is a full-service boutique fashion public relations agency headquartered in New York City, that caters to established and emerging designers for their branding needs. With a growing track record in celebrity, editorial, and event-driven public relations, owner Alison Moodie Collins brings her bi-coastal experience to channel a fresh, contemporary vision into the fashion industry.
Their services include showroom presence, editorial relationship building, product placement, digital media analysis, branding, event planning, and more.
5. BPM PR
With a global reputation, BPM-PR Firm is a leading Fashion PR Firm. Their expert team excels in showcasing your fashion brand to the world through media placement and innovative strategies.
They have a diverse portfolio, serving both large and small brands and specializing in accessories, clothing line launches, fashion stylists, and event publicity. Their approach extends to digital and traditional media, including print, online, and television.
BPM PR has a strong network of media contacts, from social media influencers to print magazines and newspapers, ensuring comprehensive coverage. Offices in New York, NY, Washington, D.C., and Los Angeles, CA.
Services:
- Consumer Product PR
- Beauty PR Firm Division
- Fashion PR Firm
- Lifestyle PR Firm Division
- Crisis PR & Reputation Management
- Technology PR Firm Division
- Corporate Communications
- Event PR Firm
- Wellness Products & Services Division
Top Luxury Fashion Marketing Agencies
6. The O Group
The O Group is a New York City-based creative agency and branding consultancy specializing in luxury brand marketing since 1986. With a clientele including Timex, Windsor, and Fetzer Vineyards, The O Group has spent over 35 years developing legendary luxury brands.
Their comprehensive approach, from brand positioning to creative asset creation, ensures highly desirable and uniquely differentiated brands that consistently perform. Headquartered in New York City.
7. Quartz Agency
From messaging refinement to channel identification, Quartz Agency excels at crafting marketing solutions that deeply resonate with their clients’ audiences. Their comprehensive services, including brand development and growth marketing strategies, contribute to increased brand awareness and ROI. Clients include Sorscent, Outfit Stories, and Ethny Studio.
8. Mazarine
Mazarine is a global communications group devoted to luxury, fashion, art, and culture. They curate iconic experiences for brands through services such as strategy, events, creative content, digital innovation, and entertainment.
With a united collective of 500 talents across Paris, Shanghai, New York, and Dubai, they emphasize the limitless possibilities that arise from the fusion of creativity, craftsmanship, and technology. As an independent entity for over three decades, Mazarine prioritizes enduring relationships and excellence. Clients encompass Guido Mocafico, Shang Xia – SS22 Women, and Van Cleef & Arpels.
9. Lombardo
Lombardo is a West Palm Beach-based creative agency specializing in luxury brand building and storytelling. Their clients include CD Peacock, Mous, and Mark & James. With a commitment to delivering substantial results, they offer a range of services:
- Brand Formula
- Marketing & Planning
- Creative Development
- Online & Mobile
- Social Media
- Retail & CRM
Lombardo’s creative team strives for continuous improvement and aims to enhance everything they touch.
Top Fashion Influencer Marketing Agencies
10. Runway Influence
Runway Influence, based in Los Angeles, is a digital marketing agency specializing in influencer marketing. They offer comprehensive services for social media campaigns and social brand activations, including talent booking, content development, influencer campaigns, competitor targeting, project management, talent integration, and growth. Runway Influence collaborates with influential model influencers to promote top destinations, luxury venues, high-end brands, and products.
Their mission is to amplify brand messages and create visually stunning content that generates interest and brand awareness. Notable clients and influencer events include KOR Shots Coachella, Adidas + Urban Outfitters, and McLaren Automotive + O’Gara Coach Co.
11. Get Hyped Media
With a client roster that includes Macy’s, Yoyager, and Wow, they have perfected the strategy and execution of influencer marketing tailored to fashion brands. Their services include:
- Influencer marketing strategy design
- Unlimited influencer search and selection
- Influencer outreach and contract negotiation
- Campaign execution and optimization
- Content creation and amplification
- Analytics and quarterly reporting
12. Ykone
Ykone, founded in 2008 and now operating worldwide with offices in cities like Miami and Las Vegas, has earned its reputation as the world’s most trusted influencer marketing group. Clients such as Nespresso, Martell, and Visit Abu Dhabi rely on Ykone to create and disseminate exceptional content on local and global scales.
The agency stands out for its ability to launch international campaigns involving hundreds of influencers while staying rooted in local culture. Their innovative approach combines traditional agency services with proprietary technology and data, talent management, and in-house production capabilities, ensuring the success of their campaigns and the satisfaction of their clients.
13. GOAT
GOAT is an industry-leading retail and fashion marketing agency with over eight years of experience in executing fashion social and influencer campaigns. Their team comprises fashion and lifestyle experts who hold a profound understanding of the sector. GOAT provides a valuable resource for brands seeking to establish a social media presence or create compelling influencer campaigns.
Key differentiators that set GOAT apart include:
- Global Centralization: Specializing in global social and influencer marketing campaigns, they offer a centralized approach to worldwide marketing, allowing brands to access new markets consistently.
- Guaranteed Results: GOAT commits to delivering results and meeting deliverables upfront, consistently surpassing client expectations.
- Influencer-Powered Campaigns: Campaigns leverage influencer expertise and personalities, developed through longstanding relationships with top fashion influencers on social platforms.
- Data-Driven Personalization: GOAT meticulously tracks every aspect, enabling the creation of personalized campaigns that align brand values with target audience interests, and the selection of the right creators to convey the brand message.
With offices in New York City and London, GOAT serves prominent clients such as Wayfair, Dell, and Saints Row.
Top Fashion Creative & Branding Marketing Agencies
14. Spring
Spring is a renowned agency with offices in New York, London, and Milan, is trusted by prestigious clients like Bulgari, Ferrari, and Michael Kors.
They excel in various aspects, including art direction, strategy, branding, campaign creation, content development, digital marketing, activation, and commerce solutions, serving as a comprehensive partner for brands seeking multifaceted marketing services.
15. VM Groupe
VM Groupe acts as a partner, seamlessly extending internal teams to create desire and drive transformative growth for top-tier brands like 8 Spruce, Michael Kors, and Covergirl.
As digital strategists with impeccable standards, they offer industry-leading expertise in eCommerce, SEO, SEM, and email marketing. Their services encompass site audits, search optimization, customer acquisition strategy, digital paid media management, performance marketing, and website design and development.
16. DTE Studio
Situated in the heart of New York City, DTE Studio, a fashion-focused creative agency, delivers a spectrum of services encompassing advertising, campaign conception, product development, branding, and artful lookbook direction. What sets them apart is their integrated production firm, facilitating seamless support for photoshoots and cinematic production.
Their versatile in-house photo studio enables them to create editorial, e-commerce, video, and social assets. In addition to fashion clients, they collaborate with fine jewelry designers, luxury footwear brands, and high-end accessories. Founded by CEO and Creative Director Melissa Zhao Jones, DTE Studio is proud to be woman-owned.
17. G & Co.
G & Co. is a consulting agency focused on fashion, apparel and luxury brands. They aid with branding, marketing, visual merchandising and fashion trend insights.
They’ve worked with brands like Nike, LVMH and Saks Fifth Avenue, and they have offices in New York, Europe and Asia.
