We’ve gathered insights on top tech marketing agencies across the United States, covering everything from specialists in social media, paid advertising, PR, influencer marketing, and more. This comprehensive guide means you’ll no longer need to scour the internet for the perfect partner.
Ready to dive in? Let’s go.
What Makes a Top Technology Marketing Agency?
Before we delve into our list of leading technology marketing agencies, let’s break down the key factors that differentiate the best in the business.
Experience and Expertise
A truly effective marketing partner for tech brands possesses a deep understanding of the industry. These professionals should know precisely what drives potential customers to engage and convert, whether it’s through compelling creatives or precise audience targeting. Look for agencies with years of accumulated wisdom who can harness that knowledge to supercharge your brand’s tech marketing efforts.
Agency Specialization
Marketing agencies are not one-size-fits-all. Some excel with mass-market tech products, others thrive in the niche world of luxury tech brands, and some are digital retail virtuosos. Identifying an agency that aligns with your brand’s specific needs and can effectively connect you with your target audience is crucial.
Tools and Strategies
It’s essential to understand the methodologies and tools agencies employ to craft their strategies. Every client presents a unique puzzle, and there’s no universal approach in this dynamic field. Delve deep into their processes to see how they can tailor their skills to your specific situation and achieve your tech marketing goals.
Proven Results
Ensure that the results an agency pledges are grounded in reality. Request case studies that showcase their triumphs with other tech brands. This will help you determine if their past work aligns with your brand’s objectives and the services you’re seeking. Beyond these crucial factors, trust your instincts. A strong working relationship with your chosen agency is vital for successful tech marketing.
Top 13 Technology Marketing Agencies in the U.S.
1. The Social Shepherd
The Social Shepherd is a team of over 70 tech-savvy marketers specializing in amplifying consumer technology brands through social media and paid advertising. Their marketing services are designed to meet the unique requirements of consumer tech companies, offering:
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Paid Social & Paid Search: Expertise in paid advertising to boost tech brand visibility and drive sign-ups/sales, employing a data-driven approach that integrates data, creative, and strategy.
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Social Media Management: Comprehensive management of social media presence, including channel and community management, as well as content creation.
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Influencer Marketing: Leveraging a network of influencers to create significant impact for brands within the tech sector.
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Creative: Specialization in design, motion, animation, and video production, delivering creative content optimized for digital and social channels to drive growth, revenue, and awareness.
Key differentiators for The Social Shepherd include:
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Performance and Creative Specialization: A focus on both performance and creative aspects within social media and paid media.
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Bespoke Holistic Reports: Custom-crafted reports providing unique insights into brand performance.
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Multi-Attribution Analysis: In-depth analysis of various attribution models to understand the comprehensive impact of paid media strategies.
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Creative Wizardry: A dedicated team of creative strategists and producers ready to develop performance-boosting content, from graphic design and user-generated content to impactful hero videos.
2. The Hoffman Agency
The Hoffman Agency, recognized as the 2021 Global Technology Agency of the Year by PRovoke Media, operates as an integrated communications consultancy. Headquartered in San Jose, CA, they specialize in solving complex problems for technology companies. Their impressive client roster includes Appier, Confluent, Workday, and Zoom. They offer a wide array of services:
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Earned Media
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Content Marketing
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Social Media
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Earned Search
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Crisis Communications
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Corporate Communications
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Trainings
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Branding & Design
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Performance Content
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Employee Communications
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Employer Branding & Recruitment Marketing
3. Berlin Rosen
With offices in New York City, Los Angeles, Washington, DC, and Amsterdam, Berlin Rosen serves an impressive client roster including Dolby, Samsung, and Blink. As a strategic communications, digital, and creative agency, they are known for their personalized approach, closely aligning with client goals and vision. Whether the objective is brand transformation, compelling content creation, or impactful advertising campaigns, Berlin Rosen ensures that a desired brand image becomes a reality.
4. Kraftblick
Kraftblick is a digital marketing agency focused on crafting effective strategies for SaaS and custom software companies. They specialize in boosting web traffic, free trial sign-ups, and customer numbers for tech companies, SaaS, and startups through their expertise in Content Marketing, SEO, and PPC campaigns. Beyond this, they aim to elevate brand visibility, securing features in prestigious publications like Forbes Magazine and The Next Web. With offices in New York City and Minsk, Belarus, Kraftblick is well-equipped to understand the nuances of the tech industry. Their client list includes Softeq, Adbeat, and MineralTree.
5. Animalz
Headquartered in New York, Animalz provides top-tier content marketing services to a diverse client base that includes Google, Amazon, and GoDaddy, catering to enterprise companies, startups, and VC firms. The agency operates with a fully remote workforce, comprising talents ranging from writers and scientists to journalists and operations professionals across the globe. Animalz emphasizes employee development through ongoing learning opportunities, monthly wellness stipends, and paid time off. Their commitment to diversity ensures equal opportunities for all team members, regardless of background.
6. Skale
Skale is a marketing partner specializing in high-impact SaaS marketing strategies designed to drive PQL and SQL growth while significantly improving critical business metrics. Their client roster includes prominent names such as TestGorilla, Pitch, Xolo, and Lightspeed. Skale offers a range of key services:
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Access to an Expert Team: Clients gain access to a world-class team of growth experts, SEO specialists, and SaaS writers.
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Validation and Scaling: Skale’s SaaS marketing framework validates and scales organic channels using content marketing and link-building strategies deeply rooted in SaaS industry expertise.
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Improved Product Metrics: Skale helps increase product signups, activations, and MRR without relying heavily on PPC campaigns. Their comprehensive SEO team includes an SEO Strategist, SEO Manager, Outreach Specialist, Link Building Specialist, and SEO Writers.
Skale’s international team of SaaS SEO specialists is proficient in multi-channel demand generation marketing, bringing invaluable in-house experience from working with hyper-growth SaaS brands.
7. Refine Labs
Refine Labs, with an impressive clientele featuring Algolia, BeyondTrust, and Clari, partners with companies to achieve and accelerate essential marketing goals. They provide GTM strategy and demand experts who integrate as part of your team. By assessing your existing strategy, pinpointing the most impactful growth initiatives, and collaborating closely, they ensure your targets are met. Their service range includes marketing and demand generation, as well as content and creative services. Refine Labs is headquartered in Boston, MA.
8. Powered by Search
Powered by Search is a trusted partner for B2B SaaS companies, helping them consistently achieve revenue targets, efficiently utilize budgets, and predictably acquire ideal customers. Their demand generation strategies are relied upon by over 100 B2B tech firms, guaranteeing measurable results. Clients, including Fortra, JustCall, and Loopio, depend on them to drive high-fit buyers through SEO, PPC, and Paid Social Media campaigns. They develop full-funnel strategies across platforms like Google Ads, Meta, LinkedIn, X, and more. Based in Toronto, Ontario, Canada, Powered by Search offers cost-effective and high-value marketing solutions.
9. Kalungi
Kalungi, located in Seattle, WA, has earned the trust of clients like Breezy, Clariti, and Permitdocs. They offer a diverse range of services tailored to SaaS companies:
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SaaS Marketing Team: A dedicated team to address specific SaaS marketing needs.
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SaaS CMO Coach: Expert guidance from an experienced Chief Marketing Officer.
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Fractional CMO: Access to CMO-level expertise on an as-needed basis.
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Kickstart Your Marketing: Rapid deployment solutions for marketing initiatives.
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Scale Your Growth Engine: Strategies designed to amplify business growth.
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Hone Your Marketing Function: Fine-tuning marketing operations for maximum efficiency and impact.
10. Motto
Motto is a strategic branding agency based in NYC, dedicated to guiding visionary companies in shaping bold ideas and embracing future innovations. Motto® specializes in evolving and transforming high-growth enterprises. Their strategic and creative expertise empowers businesses to move from their current state to future potential, ensuring they remain ahead of the curve. Empowering leaders for rapid growth is their hallmark. Their client list includes Goodnotes, FasterLines, and Bandana.
11. Ramotion
Ramotion understands that effective SaaS branding extends beyond aesthetics; it’s about shaping a distinctive perception that genuinely resonates with your target audience. This SaaS branding agency employs an artfully curated approach, involving close collaboration with clients to deeply comprehend their values and ambitions. This immersion helps craft strategies that not only enhance digital presence but also foster customer loyalty and engagement. Notable clients such as Ninox, Descript, and Citrix trust Ramotion. They maintain offices in San Francisco, CA, Los Angeles, CA, and New York City.
12. Aviate Creative
Aviate Creative is a specialized creative agency with a distinct focus on the technology and manufacturing sectors. They have cultivated a deep understanding of these industries through years of partnering with tech and industrial brands. With a strong foundation and extensive experience, they seamlessly address client challenges and implement optimal strategies to achieve goals. Aviate Creative excels at positioning tech and industrial brands as trusted solutions, effectively speaking their customers’ language. They are based in Long Valley, NJ, and have successfully collaborated with clients like Truleap Technologies, Snaptron, and Voice Express.
13. WISE Digital Partners
WISE Digital Partners offers a comprehensive suite of digital marketing services designed to help businesses thrive in the online landscape:
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Brand Identity
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Websites
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SEO
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Paid Search Ads
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Paid Social Ads
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Email Marketing
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Reporting & Analytics
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Listings Management
With locations in Atlanta, Chicago, Denver, Las Vegas, and Los Angeles, they serve clients like National Home Loans, United Wholesale Funding, Inc., and Hoffman & Forde.
