Finding the right paid social agency can be a daunting task. A quick Google search often reveals hundreds of millions of results, making it challenging to sift through them and identify a truly trusted and reliable partner that delivers on its promises.
To simplify your search, we’ve compiled a comprehensive list of the top paid social media agencies in the UK. This guide aims to provide you with a curated selection of agencies known for their expertise and proven track record across various specializations.
What Makes A Top Paid Social Agency?
Our selection criteria go beyond simple Google rankings, which can often be influenced by paid ads and SEO manipulation. Instead, we’ve focused on key attributes that define a leading paid social agency:
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Proven track record: Look for agencies that showcase strong case studies and tangible results from clients, especially those within your industry. This demonstrates their ability to deliver real impact.
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Clear communication: Transparency and consistent communication are vital. A top agency should integrate seamlessly, feeling like an extension of your internal team, providing regular updates and insights.
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Expert team knowledge: The strength of an agency lies in its people. Seek a team with deep expertise in your specific industry and across relevant social media platforms to ensure strategic guidance.
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Comprehensive channel expertise: The social media landscape is dynamic and ever-changing. An effective agency must be knowledgeable across all available channels and constantly adapt to the latest industry updates and platform features.
Now that you understand the benchmarks for excellence, let’s explore the top Paid Social Agencies you can find in the UK!
Top Paid Social Agency for eCommerce Brands
1. The Social Shepherd
Recognized as a leading Paid Social Agency in the UK, The Social Shepherd has garnered several industry awards for its performance-driven campaigns. Their accolades include:
- Best Integrated Paid Media Campaign
- Best Direct Response Campaign
- Best Use of Facebook and Instagram Ads
- Best Large Social Media Agency in the UK (2023 & 2024)
- Social Media Agency of the Year (Large) in the UK Agency Awards (2025)
- Global Social Media Agency of the Year Finalist (2024)
Their comprehensive services encompass:
- Paid Social: Utilizing a multi-channel approach to boost ROAS across Facebook, Instagram, Pinterest, TikTok & Snapchat Ads.
- Paid Search: Expertise in Google Ads (holding Premier Partner status), Shopping, Microsoft/Bing & Display campaigns.
- Feed Management: Specializing in feed optimization and onboarding to CSS, potentially reducing CPCs on Shopping by up to 20%.
- Creative: A dedicated team of strategists, planners, designers, videographers, motion designers, and animators for performance-driven creative assets.
- International Growth: Experience in managing paid social media for brands across the UK, Europe, US, and the rest of the world, with team members specifically based in New York and Miami for US market expansion.
The Social Shepherd has delivered impressive results for their clients, including:
- Scaling Passenger Clothing’s revenue by 10x over two years, contributing to their position as #2 in the Top 100 UK’s fastest-growing businesses.
- Achieving an 8.2x ROAS for Love Leggings (LOVAL) while significantly increasing their budget.
- Generating a 15x ROAS for a high-end homeware brand.
- Growing monthly subscribers for food subscription boxes from 2,000 to over 25,000.
Top Paid Social Agencies for B2B Brands
2. Gripped
Gripped is a London-based B2B paid social agency specializing in creating demand for tech and SaaS brands. They offer a range of services including ad copy, creatives, landing page optimization, gated content strategies, and social proof integration. Gripped also provides transparent pricing for rapid audits, social media marketing, paid social management, and paid social audit packages. Their client portfolio includes brands like Alight Media, Nozzle, and Data Interchange.
3. Ost
Ost provides social advertising services for major brands such as Dassault Systemes, Dell Technologies, and Salesforce. They possess extensive experience across LinkedIn, X (formerly Twitter), Facebook, and Instagram. Their comprehensive approach covers paid social strategy, setup, audits, creative development, and reporting, ensuring optimal results for their B2B clients.
4. Digital Litmus
Digital Litmus is a B2B marketing campaigns agency based in London, recognized as a HubSpot Platinum Partner. They offer a range of services including business growth solutions, paid search, and optimized video services. Their client work includes notable brands like Spektrix, Abintus, and Roche Martin, demonstrating their expertise in driving successful B2B campaigns.
5. Adido
Adido is a social media advertising agency located in Bournemouth. They bring expertise across Meta, X (formerly Twitter), LinkedIn, and YouTube ads. Beyond campaign management, they also provide valuable audit and consultancy services. Adido has a strong record of achieving impressive results for companies such as Inbox Insight, BrickLive, and LiveWell Dorset.
Top Paid Social Agencies for Small Businesses
6. The Small Biz Expert
The Small Biz Expert is well-versed in running campaigns across Meta, TikTok, X (formerly Twitter), and LinkedIn. They have successfully partnered with brands such as Benoit Properties, Prestige Staff, and Flaming Licks. In addition to their social media advertising services, they offer training sessions designed for businesses looking to enhance their understanding of platforms and maximize campaign results.
7. Cheshire Cat Marketing
Cheshire Cat Marketing provides tailored social media marketing, media strategy, and optimized creative services specifically for small and medium-sized brands. Their client roster includes companies such as RP Adventure, Simterest, and Athena Law, showcasing their ability to drive engagement and results for growing businesses.
8. Add People
Add People focuses on delivering result-oriented campaigns for clients like GrowDudes, Blackbird Corporate, and Northern Woodsmen. They possess extensive experience across Meta, X (formerly Twitter), Pinterest, LinkedIn, and YouTube, making them a versatile choice for small businesses seeking multi-platform social advertising.
9. The Good Marketer
The Good Marketer has a proven track record working with brands like Supereight, With Bling, and Kavee. As a Meta Business Partner, they bring strong expertise in Meta, LinkedIn, X (formerly Twitter), TikTok, and Pinterest advertising, offering robust solutions for small businesses looking to grow their online presence.
Top Paid Social Agencies for SaaS & Technology Brands
10. Found
Found is an award-winning agency, recognized for multiple paid social accolades and finalist nominations. They have delivered outstanding results for clients such as Roomex and Trust Payments. Their extensive platform expertise covers Meta, LinkedIn, YouTube, TikTok, X (formerly Twitter), Pinterest, and Snapchat, making them a comprehensive partner for SaaS and technology brands.
11. The Brains Marketing
The Brains Marketing offers specialized Facebook, Instagram, and LinkedIn advertising services, complemented by robust content creation to ensure all creative assets are optimized for ads. They have a strong portfolio of working with tech-focused brands, including Cloudreach, Rezatec, and SFG20, driving impactful campaigns in the SaaS and technology sectors.
12. Team 4
Team 4 possesses expertise in Meta and LinkedIn ads, providing a full suite of services from audience building to ad creation and management. They have partnered with significant brands such as Forecast, BT, and Intapp, showcasing their capability to deliver effective paid social strategies for technology and SaaS companies.
13. Clarity Performance
Clarity Performance, a Google Partner agency, offers a range of services from detailed keyword research to real-time reporting specifically for technology companies like Learnosity, Zapnito, and Codat. Their focus is on driving high-quality conversions, ensuring strategic and effective paid social campaigns.
