Are you seeking a trusted, reliable agency that can drive real results for your brand? Many businesses face challenges with paid advertising, from incorrect tracking setup to ineffective keyword planning and campaign optimization.
This is precisely why PPC agencies exist. They are equipped with the technical expertise and strategic understanding required to manage complex PPC campaigns and deliver tangible outcomes.
Finding the ideal PPC advertising agency can be daunting, with millions of search results to sift through.
To simplify your search, we’ve compiled a thorough list of the top PPC agencies in the UK. Let’s explore them!
What Makes a Top PPC Agency?
This isn’t just a random list; we’ve carefully selected agencies known for delivering results and helping businesses achieve their goals. Before diving into the list, it’s crucial to define your objectives, whether you’re a multi-million brand or a small business exploring PPC.
Do you aim to generate more leads, boost sales for a specific product, or increase traffic to a landing page? Clear goals provide a strong foundation for a successful partnership with a reputable PPC agency.
Here are key factors to consider when hiring a PPC agency:
- Data-Driven Approach: A top agency understands how to leverage campaign data to gain insights into customer behavior. They use this information to optimize campaigns, improve ROI, and convert more leads.
- Excellent Keyword Research Strategy: Keyword mastery is fundamental to PPC success. Inquire about their keyword research process, the tools they use, and how they assess keyword performance. A strong grasp of keyword strategy indicates their ability to help you achieve your goals.
- Proficiency in Local and Mobile Search: If driving local foot traffic is a priority, expertise in local search is essential. Furthermore, mastery of mobile search is crucial, given that 52% of website traffic originates from smartphones, and 61% of consumers prefer mobile-friendly websites.
- Effective Communication and Collaboration: Look for agencies that provide a dedicated point of contact and respond promptly to queries. Proactive suggestions for website traffic improvement or ad copy enhancements are indicators of a valuable partner.
Below are 18 leading PPC agencies, vetted based on their backgrounds, PPC methodologies, and client portfolios.
Top Results-Driven PPC Agency
1. The Social Shepherd
The Social Shepherd is recognized as a leading PPC agency in the UK, consistently delivering strong results for clients and earning numerous industry awards. Their accolades include:
- Best Integrated Paid Media Campaign
- Best Direct Response Campaign
- Best Use of Facebook and Instagram Ads
- Best Large Social Media Agency in the UK (2023 & 2024)
- Social Media Agency of the Year (Large) in the UK Agency Awards (2025)
- Social Media Agency of the Year at the Global Agency Awards Finalist (2024)
Their PPC team possesses extensive experience across Google Ads, Google Shopping, Display, Programmatic, YouTube Ads, and Paid Social, making them suitable for brands aiming for rapid scaling across multiple PPC channels.
The Social Shepherd holds both Google (Premier Partner status) and Meta Partners distinctions, granting them access to exclusive features, beta tests, and insights.
Notable client successes include:
- Passenger Clothing: Scaled revenue by 10x in two years, leading to a £15m minority round investment and a #2 ranking in the Top 100 UK’s fastest-growing businesses.
- Uniqlo: Implemented a full-funnel Paid Media strategy focused on last-click revenue, increasing return by over 3x while scaling budgets 2x.
- Beebombs: Helped the business acquire over 200,000 customers using PPC and increased ROAS by 87%. Video ads for their campaigns garnered over eight million views.
The agency collaborates with brands spending between £20k to £1,000,000+ per month, seeking to scale or improve efficiency. They have team members in both the UK and the US to facilitate international scaling.
Top B2B PPC Agencies
2. SEO Works
SEO Works offers comprehensive PPC management services alongside its SEO expertise. With a decade of experience and offices in London, Sheffield, Leeds, Manchester, and Birmingham, the agency conducts extensive pre-campaign research to identify the most effective channels for client needs. Their diverse client portfolio spans healthcare, law, financial services, manufacturing, automotive, and other sectors.
3. 93x Agency
This London-based agency combines effective paid search and paid social campaigns to generate leads for businesses. Their client roster includes brands such as Telefonica, Bankable, Autovista Group, and OZuken.
4. Bind Media
Bind Media, based in Bath, specializes in acquiring the right traffic at the optimal price. They have partnered with notable brands like UpGuard, Gousto, Devbridge Group, and PostBeyond. Co-founders Elion Shiner and Elliot Sheen are known for their multi-media approach, effective landing page design, and detailed reporting, all aimed at elevating brand performance.
5. Digital Uncut
Digital Uncut, with headquarters in London, San Francisco, and Madrid, focuses on assisting startups and scale-ups in generating qualified PPC leads. Acquired by Eskimoz, it operates as its UK division. They serve clients across technology, eCommerce, logistics, retail, services, and travel and hospitality sectors.
Their team offers comprehensive services, including:
- Strategy: Channel planning & testing, competitor research
- Automation: Custom Adwords scripts, Supermetrics, Zapier and Slack integration.
- Creativity: Copywriting, ad design, landing page development.
- International & Multi-Lingual: Translating copy & scaling worldwide.
Top eCommerce PPC Agencies
6. Impression
Impression is a leading eCommerce PPC agency with offices in London and Nottingham. Their team of experienced professionals excels at placing products in front of high-intent buyers. They are well-suited to help businesses scale rapidly through their PPC services. Impression’s client roster includes Experian, Gazebo Shop, Rise Art, and Gill.
7. ThoughtShift
Founded in 2011 and based in East Sussex, ThoughtShift specializes in working with purpose-driven brands. They leverage data-driven PPC campaigns, audits, and consultancy to achieve impactful results. The agency collaborates with charity brands and businesses in the tech, retail, and travel sectors to enhance brand visibility, boost traffic, and acquire new customers. Past clients include The Body Shop, Wolf, Bunac, and Bloodwise.
8. Hallam
Hallam is an eCommerce PPC agency located in Nottingham, with ambitions for global expansion. They utilize customized bidding scripts and flexible shopping structures to improve ROI and revenue for their clients. The Hallam team works closely with clients, making data-driven decisions to optimize PPC campaigns.
9. ExtraDigital
ExtraDigital provides fully managed Shopify PPC services specifically designed to help online retailers enhance their sales. Their comprehensive services include:
- Shopify PPC audit
- Keyword Research
- Competitor research
- Ad testing
- Landing Page Optimisation
- PPC Campaign Optimisation.
They have worked with brands such as Canterbury Food Bank, Bow Wow Meow, RealD, and Perforce Software.
Top SaaS PPC Agencies
10. Upraw Media
With offices in Amsterdam and London, Upraw Media exclusively partners with Software as a Service (SaaS) companies. They aim to help SaaS businesses achieve aggressive growth targets by leveraging their expertise and established frameworks, bypassing the steep PPC learning curve. To date, they have successfully completed over 50 SaaS projects.
11. Gripped
Gripped focuses on developing paid media campaigns that enhance lead flow, executed with pace, passion, and precision. They work closely with clients, providing access to experts and resources for effective paid media management. Their monthly PPC management fees start from £5,500.
12. The Brains
The Brains, with headquarters in London and Sofia, Bulgaria, prides itself on bespoke SaaS and tech PPC campaigns designed to generate leads. They serve clients in fintech, satellite technology, and service platform sectors. The agency aims to convert high-value clients, optimize campaign results, and improve cost per lead.
Top Lead Generation PPC Agencies
13. Herdl
Herdl is a leading lead-generation PPC agency in the UK, known for its expertise and reputation. With offices in Leicester, Nottingham, and London, Herdl has earned the trust of major brands such as McDonald’s, Aviva, Capita, the Royal Mail, and the NHS.
14. Anything Is Possible (formerly Custard)
Anything Is Possible, a Manchester-based lead generation PPC agency, focuses on driving business growth through high-quality leads. Their process begins with:
- A thorough analysis of your business and target market to inform keyword strategy and campaign planning.
- Creation of compelling ads designed to capture attention and achieve an efficient cost per click.
- Continuous monitoring and optimization of campaigns to ensure optimal results.
15. This is Digital
Based in Manchester, This is Digital precisely targets leads using in-depth keyword research and audience segmentation, optimizing ad spend and increasing conversion chances for qualified traffic. The team also incorporates anti-click fraud software to safeguard advertising budgets. They have partnered with GoShorty, Terrys, Midea, and other notable brands.
Top Google Shopping Management Agencies
16. IDHL
IDHL, based in Harrogate, North Yorkshire, leverages a 10-step framework to develop effective bid strategies that position high-ticket and bestselling products in front of potential buyers. WMG, a team of over 120 individuals, focuses on optimizing Google Shopping ads. They offer comprehensive Google Shopping management services, including feed management.
17. Novicell
Novicell, a London-based Google Shopping agency, brings over 21 years of experience in digital marketing and software development. Their Google Shopping experts provide assistance with targeted advertising, automatic product feeds, seasonal campaigns, and high-conversion ad formats. Their team of Google Ads Advanced Certified experts offers continuous, competent advice.
18. Broadplace
Broadplace, with a 30-strong team in Surrey supported by its parent company Logicserve in India, employs a data-driven approach for Google Shopping campaigns. They combine customer insights with business data to achieve desired results efficiently. The team collaborates closely with clients to enhance ad relevance and boost sales.
Not all PPC agencies are created equal; while many promise outstanding results, only a select few consistently deliver. Performing due diligence is essential to ensure your marketing budget and time are invested wisely.
