The fast-moving consumer goods (FMCG) market is highly competitive. To ensure your brand captures attention and stands out, partnering with the right marketing agency is crucial.
A good agency possesses the expertise to understand consumer behaviour, build a compelling brand image, drive sales through effective campaigns like Facebook Ads, and execute successful promotional activities.
This comprehensive guide presents the best FMCG Marketing Agencies in the UK, simplifying your search for the perfect partner. Whether your brand is in food, drink, confectionery, toiletries, or household goods, you’ll find an ideal agency here.
Ready to explore your options? Let’s begin.
How to Choose the Best FMCG Marketing Agency
Not all agencies deliver the same results, so a bit of background research is essential to find the perfect fit for your brand. Consider these key factors:
- Case Studies: Reviewing an agency’s case studies is the most effective way to assess their track record. Examples and data provide insight into their capabilities and potential impact on your brand.
- Clients: Look for agencies that have worked with clients similar to yours within the FMCG sector. This demonstrates their relevant experience and understanding of your market.
- Expertise: Beyond their tenure, ensure the agency employs specialists who deeply understand the unique needs and challenges of FMCG brands.
- Awards: An award-winning agency is often a strong indicator of quality. Recognition from well-known external institutions for successful campaigns is a clear green flag.
Now that you know what to look for, let’s dive into the top FMCG marketing agencies in the UK!
1. The Social Shepherd
The Social Shepherd is a highly-regarded agency known for driving significant results for its FMCG clients and winning multiple awards, including Best Large Social Agency and Best Integrated Campaign.
- Social Media Management: They help build cult-like social media communities by managing content strategy, channel presence, content creation, and community engagement.
- Creative Production: The team produces social-first creatives (both always-on and campaign-specific) designed to entertain and engage audiences across platforms like TikTok and Instagram Reels. Their capabilities range from UGC to high-production videos, graphic design, AR, and motion graphics.
- Paid Media: As performance-driven marketers, they excel in Paid Social and Paid Search, focusing on increasing return on ad spend and brand awareness.
- Influencer Marketing: They manage influencer and creator campaigns to amplify brand reach and engagement.
Key facts about The Social Shepherd:
- A growing team size of 60+ professionals.
- Offices located in both the UK and US.
- Experts across various specialisms: Social, Paid, Creative, and Influencer marketing.
- Known as the social agency behind many popular brands.
- Award-winning agency (Best Large Social Media Agency in the UK 2023 & 2024).
- Recognised as Social Media Agency of the Year (Large) in the UK Agency Awards (2025).
- A Global Social Media Agency of the Year Finalist (2024).
Top Creative & Branding Agencies for FMCG Brands
2. Walker Agency
Walker is a full-service creative agency based in Bournemouth. With a team of 30, they offer a range of creative services, including branding, video and photography content, and print and packaging design. They have partnered with notable brands such as Kandoo, Dentyl, Mentos, and Herbalife.
3. Together Agency
Together is a Nottingham-based agency that provides a suite of creative services, including rebranding, brand development, packaging, and website design. Their client portfolio includes brands like Eat Wild, Juni 93, Pukka Pies, and Tetley.
4. Elvis London
Elvis London serves as a creative partner that has earned several awards for its impactful campaigns. Their core mission is to leverage unexpected and unforgettable content to foster brand growth. They have collaborated with renowned FMCG companies such as Cadbury, Walkers, Doritos, and Kellogg’s.
5. James Branding
James is a dedicated branding agency focusing on brand expression, experience, and management. They achieve this by combining creativity, curiosity, and strategic expertise to support the growth of international brands. James Branding maintains offices in London and various locations globally.
Top PR Agencies for FMCG Brands
6. Jellybean Creative
Jellybean is a Surrey-based agency offering PR, digital PR, and events management, among other services. They specialise in the food service, hospitality, retail, and consumer sectors. Since their establishment 31 years ago, they have worked with brands like Ferrero, Porky Whites, and Kanzi.
7. Brazen
Brazen is an FMCG PR agency with offices in Manchester. They specialise in helping brands secure retail listings and maintain a strong commercial presence for their products. Highly awarded for their PR campaigns, Brazen has collaborated with major names such as Cadbury, Oreo, and Dr. Oetker.
8. PR Agency One
Agency One is a Manchester-based PR agency that has garnered several awards for its Public Relations campaigns. They specialise in various markets, including FMCG, and have worked with clients such as AppliancesDirect and Decathlon.
9. SECNewgate
SECNewgate is a London-based PR agency with a strong focus on Food & Drinks clients, serving both B2B and B2C companies. They deliver insight-driven campaigns for prominent companies including Heinz, Heineken, and Vitamix.
Top SEO Agencies for FMCG Brands
10. Eat Marketing
Eat Marketing has provided comprehensive services, including branding, website maintenance, and SEO, for clients like Linfords, Shire Foods, and Larder.
11. FullEStop
FullEStop has a history of working with significant industry players, as evidenced by their previous collaborations with Unilever, one of the world’s largest FMCG companies.
12. Online Growth Guru
Online Growth Guru is an SEO agency based in Manchester that specialises in the Food & Drink industry, offering both SEO and PPC services. They have successfully partnered with brands like Carlsberg.
13. Click Intelligence
Click Intelligence is a company providing SEO services specifically tailored for Food & Beverage brands. With offices in Cheltenham and London, they are committed to boosting clients’ online visibility through deep SEO understanding, dedicated specialists, and strategic reporting.
In a rapidly evolving and competitive FMCG market, partnering with an expert agency is key to distinguishing your brand and enhancing its online visibility. This list provides a starting point for finding the right agency to help you connect with target audiences and convert traffic into sales.
