The travel and tourism industry is highly competitive, making it crucial for brands to differentiate themselves and capture consumer attention. Partnering with the right marketing agency can be the key to building a strong brand image, boosting sales, and executing successful promotional campaigns, whether through Facebook Ads or other digital channels.
This comprehensive guide presents a curated list of top-tier travel and tourism marketing agencies in the UK, renowned for their proven track records and expertise. Whether your brand needs cutting-edge social media marketing, captivating video production, strategic branding, robust SEO, intuitive website development, or impactful PR, you’ll find an ideal partner here.
Let’s explore the best agencies to elevate your travel and tourism brand!
How We Selected the Top Travel & Tourism Agencies
Our selection process for these agencies goes beyond simple Google rankings, which can often be influenced by factors not directly related to client success. Instead, we’ve focused on agencies that demonstrate a consistent history of outstanding results and industry recognition. Each agency on this list boasts a proven record, awards for their campaigns, and compelling case studies from brands within the travel and tourism sector.
Case Studies
Case studies offer invaluable insights into an agency’s capabilities and real-world impact. Reviewing examples and data from similar clients in your industry provides a clear understanding of the potential benefits each agency could bring to your brand.
Clients
It’s essential to partner with an agency that has experience working with clients similar to yours and within your specific market. This demonstrates their expertise and understanding of the unique challenges and opportunities within the travel and tourism landscape.
Expertise
Beyond their tenure in the industry, an agency’s true value lies in its team’s specialized expertise. Ensuring they have specialists who understand the precise needs of travel and tourism brands is paramount for tailored and effective strategies.
Awards
Working with an award-winning agency is a strong indicator of quality and innovation. Recognition from reputable external institutions for successful campaigns serves as a significant green flag, highlighting their ability to deliver impactful results.
Ultimately, while these criteria provide a solid framework, trust your intuition when choosing the right agency for your brand.
Now, let’s dive into the best Travel & Tourism marketing agencies available in the UK!
Top Social Media Travel & Tourism Agency in the UK
1. The Social Shepherd
Recognized as a leading agency for travel and tourism brands in the UK, this agency has delivered consistent results for clients like easyJet Holidays and Exodus Travels. Their approach integrates talented videographers, social strategists, and media buyers across departments, all overseen by a dedicated strategy team, ensuring cohesive and impactful campaigns. They possess extensive expertise across platforms such as TikTok, Instagram, Facebook, and Pinterest, developing tailored strategies for optimal client outcomes.
Key achievements include:
- Won Best Large Social Media Agency in the UK (2023 & 2024)
- Global Social Media Agency of the Year Finalist (2024)
- Social Media Agency of the Year (Large) in the UK Agency Awards (2025)
- 65+ team size across both the UK and US
- Departments in Social, Creative, Paid and Influencer
- Expertise in travel and tourism
Top Video Production Agencies for Travel & Tourism in the UK
2. The Big Sky
The Big Sky is a London-based creative agency, production studio, and post-house. They have traveled globally to produce high-quality videos for numerous brands, including Four Seasons, InterContinental Hotels, and Lastminute. Committed to sustainability, they operate with a carbon-neutral policy.
3. Theory Films
Theory Films, a London-based video production agency, specializes in creating stunning videos that help brands distinguish themselves. Since 2009, they have provided specialized filmmaking services to clients such as Tui, Eurocamp, and Al-Fresco, among many others.
4. Beast Agency
Beast Agency is a Cannes Lions award-winning video production company with offices in London and LA. They offer a comprehensive suite of services including creative development, production, post-production, and content strategy, having partnered with brands like British Airways, Cayman Luxe, and Grand Cayman.
Top Website Development Agencies for Travel & Tourism in the UK
5. Adido
Beyond their marketing services, Adido excels in website design and development, crafting user-friendly sites that connect with potential travelers and facilitate easy conversions. Their portfolio includes work for brands like LiveWell Dorset, Merseytravel, and Not Just Travel.
6. Glasgow-based Web Development Specialists
Based in Glasgow, this agency focuses on delivering robust website development solutions that ensure brands maintain a strong and engaging online presence. They help travel businesses create functional and appealing websites designed for optimal user experience.
7. Design for Travel
Design for Travel is a digital agency located in Blackburn, specializing in web design. They offer comprehensive services including graphic design, website development, and third-party integrations, serving clients such as Exquisite Resorts, Hogarth Holidays, and Travelbeam Luxury Holidays.
8. Wired Media
Wired Media boasts a team of expert web developers and designers dedicated to creating SEO-led websites for their clients. Their work includes projects for brands like Longleat Hotels, Cheddar Gorge & Caves, and Bristol City Council, focusing on digital performance.
Top Brand Strategy Agencies for Travel & Tourism in the UK
9. Voyage Travel Marketing
Voyage Travel Marketing offers specialized brand development services to clients like Visit Seaton, The Travel Foundation, and The Envoy Hotel. Their expertise helps brands enhance visual identity, execute successful rebrands, and strategically position themselves in the market.
10. MRH
MRH has collaborated with distinguished brands such as Thornbury Castle, Visit Pembrokeshire, and The Luxury Travel Book. They provide expert brand strategy and identity services, helping businesses define their core brand idea and maintain market relevance.
11. PC Agency
PC Agency is a London-based brand-building and sales agency focused on the luxury travel sector. They serve an impressive roster of clients including Visit Portugal, Ski Solutions, Trip.com Group, and Magical Kenya. The agency delivers clear, comprehensive brand strategies designed to significantly boost brand value.
Top PR Agencies for Travel & Tourism in the UK
12. Ginger Juice
Ginger Juice is an award-winning social media agency based in Liverpool. They have a strong track record working with major tourism boards such as New Zealand Tourism, Destination Canada, and South African Tourism, offering both B2B and B2C services.
13. Travel & Tourism Marketing
Travel & Tourism Marketing is a full-service agency based in Bromley, specializing in travel and tourism representation across the UK and Ireland. They have partnered with clients like Travel South USA, Louisiana Travel, and Visit North Carolina, providing expert PR and communications strategies.
14. Gosh PR
Gosh PR is a specialist PR and communications agency for travel and tourism brands, located in London. They have successfully executed impactful PR campaigns for clients including Lonely Planet, Riverside Luxury Cruises, and Visit Florida, ensuring messages resonate effectively with target audiences.
Top SEO Agencies for Travel & Tourism in the UK
15. Vertical Leap
Vertical Leap employs evidence-driven search marketing optimization to help brands like P&O Cruises and Free Spirit significantly increase website traffic and improve online visibility.
16. SEO Travel
SEO Travel, a Leeds-based travel marketing company, provides specialized SEO services. Their goal is to deliver more potential customers to their clients’ websites through optimized search engine performance, having worked with prominent brands such as Lonely Planet, National Geographic, and Travel & Leisure.
17. Polaris Agency
Polaris Agency is a London-based SEO agency dedicated to enhancing online presence for travel and tourism brands. They develop comprehensive SEO campaigns and services for clients such as Bateaux London, Austrian National Tourist Office, and Travelpack, aiming to improve search rankings, drive traffic, and achieve sales targets.
Competition in the travel & tourism industry is high, and finding an agency to help you stand out and gain visibility is key to success.
