Whether you’re struggling with current Facebook Ads performance or embarking on the journey to find your very first agency partner, the process can be daunting. This article aims to simplify your search by presenting the best Facebook advertising agencies in the UK, catering to diverse business needs.
We’ve meticulously selected each agency to ensure you connect with partners who deliver tangible results across various sectors, including:
- eCommerce & B2C
- Small Business
- SaaS
- B2B
- Lead Generation
Ready to discover the perfect agency to elevate your campaigns? Let’s dive in.
What to Look for in a Top Facebook Ads Agency
Identifying an agency that consistently drives results and delivers exceptional work with measurable business impact is crucial. Our selection criteria focused on agencies across the UK that demonstrate excellence in several key areas:
Understanding of Meta’s Andromeda Algorithm
Facebook Ads have evolved significantly, and staying ahead means understanding the latest algorithm updates, such as Andromeda. A top agency must demonstrate a clear grasp of this update, how it impacts campaign performance, and how to leverage it for client success. This should be a core question when vetting potential partners.
Facebook Ads Creative Expertise
The impact of creative assets on Facebook Ads campaign performance is undeniable, often accounting for 60-70% of results. Agencies that excel in creative strategy, rather than just media buying and reporting, are essential. If an agency isn’t deeply involved in developing compelling creative, your campaigns might not reach their full potential.
Facebook Ads Measurement & Attribution
Traditional measurement methods have their limitations. Your chosen agency should be proficient in modern measurement techniques, including server-side tracking, Conversions API (CAPI), Marketing Mix Modeling (MMM), and designing incrementality tests to accurately gauge campaign effectiveness.
Strategic Facebook Ads Team & Partnership
Beyond technical skills, the quality of the team you’ll be working with is paramount. Seek an agency with a clear philosophy on Facebook Ads and a strategic approach. Furthermore, agencies that maintain deep relationships with Meta as a platform often gain access to cutting-edge insights and beta tests, offering a competitive advantage.
Top Facebook Ads Agency for eCommerce Brands
1. The Social Shepherd
The Social Shepherd is an award-winning agency with a proven track record in eCommerce. Their industry recognition includes:
- Best Large Social Media Agency (UK Social Media Awards) 2023, 2024 & 2025.
- Global Social Media Agency of the Year Finalist.
- Best Direct Response Campaign (UK Social Media Awards).
- Best Use of Facebook and Instagram Ads (UK Paid Media Awards).
- Best Integrated Paid Media Campaign (UK Paid Media Awards).
As a Meta Partner, The Social Shepherd benefits from agency-wide Meta representation, facilitating access to up-to-date insights and beta tests. Their capabilities include:
- Managing £5M per month in Facebook Ads across Meta’s platform.
- Securing £500K of free ad credits for clients.
- Working with leading global brands and fast-growth scale-ups.
- Transforming stagnant brands into rapid growth success stories.
- Launching and scaling UK-based brands into new international territories.
- Building a bespoke Performance Creative strategy team to complement their media buyers.
Top Facebook Ads Agencies for B2B & SaaS
2. Ledger Bennett
Based in Milton Keynes, Ledger Bennett, with a team of over 58 professionals, assists brands with Facebook Ads through various strategies, specifically focusing on:
- Facebook Lead Gen Forms
- CRM Integrations
- Video Ads
- Promoted Posts
- 1st Party List Targeting
- Lookalike Targeting
Their impressive client roster includes American Express, LinkedIn, Microsoft, Financial Times, and Vodafone.
3. Gripped
London-based Gripped stands out as one of the most established B2B agencies in the UK. In addition to B2B, they specialize in serving SaaS, technology, and IT companies.
Their Facebook Ads service incorporates full-funnel strategies, guiding prospects from initial awareness through evaluation to the final decision stage.
4. Accuracast
Accuracast partners with B2B businesses to enhance credibility, boost brand awareness, and generate leads through strategic Facebook Ads.
They focus on developing internal KPIs that directly impact your bottom line, crafting campaigns that are precisely aligned with these objectives. Accuracast helps clients move beyond superficial metrics like followers or engagement to achieve meaningful business growth.
Their impressive client portfolio includes PwC, Informa, Mexichem, Rovi, Corel, and NTT Communications.
5. The Brains
The Brains is a social media advertising agency renowned for its specialization in conversion-driven Facebook ad campaigns.
They extend their services to eCommerce brands, B2B, and B2C clients, having successfully worked with prominent names such as DHL, Funding Options, and Ronald McDonald House Charities.
Top Facebook Ads Agencies for Small Business & Startups
6. The Good Marketer
The Good Marketer is a London-based Facebook advertising agency dedicated to accelerating the growth of small businesses and startups.
They distinguish themselves through a proactive approach, offering dedicated account management, rapid response times, clear communication, an in-house creative team, and a transparent operational style.
Their successful Facebook Ad campaigns include:
- A Return on Ad Spend (ROAS) of 3.35 for Relco.
- An impressive 8.93 ROAS for Evergreen Direct.
7. One PPC
One PPC prides itself on its team of Facebook Blueprint Certified managers, ensuring a deep, verified understanding of the ad platform.
Their comprehensive Facebook Ad process involves:
- Thorough business analysis and industry research.
- Expert campaign building and launch.
- Continuous testing, optimization, and scaling.
- Detailed performance reports and regular communication.
Notable Facebook Ad clients include The Vet, Workout At Home, Rattan Direct, and Helpful Holidays.
8. Disturb Digital
Disturb Digital, a specialized Facebook and Instagram ads agency, empowers clients to acquire new customers profitably. Their core services aim to:
- Drive sales, leads, and event registrations.
- Provide a competitive edge in the market.
- Increase brand awareness.
- Acquire new customers.
- Grow your Facebook following.
- Execute effective remarketing campaigns.
Key reasons to consider Disturb Digital include:
- A performance-driven service model.
- Flexible, no-long-term contracts.
- Fully tracked campaigns for transparency.
- A commitment to client exclusivity.
9. Limelight Digital
Limelight Digital, a Facebook Ads agency based in Loughborough, dedicates its expertise to helping small businesses and startups thrive.
Their Facebook ad campaigns are segmented into focused strategies:
- Boosted Posts.
- Remarketing and Dynamic Campaigns.
- Video Campaigns.
- Lead Campaigns.
Their website also offers valuable insights, including recommended dos and don’ts for effective Facebook ad campaigns.
10. The Small Biz Expert
As their name suggests, The Small Biz Expert specializes in propelling small businesses to their next growth stage.
These social media experts focus on maximizing ROI within their clients’ allocated budgets for Facebook advertising.
Beyond campaign management, they also provide Facebook Ad creatives, ensuring a consistent supply of engaging and eye-catching advertisements.
Top Facebook Ads Agencies for Lead Generation
11. Blue Thirst
Blue Thirst operates on a unique performance-based model, where clients only pay for the leads successfully generated.
They manage the media spend and run campaigns from their own ad accounts, allowing clients to simply pay for the results achieved. This model ensures you’re never burdened by expensive leads.
After agreeing on a cost per lead, clients can rest assured of efficient lead generation. On average, Blue Thirst reduces the cost per lead by 11% for the companies they partner with.
12. Heath Media
Heath Media’s team comprises Facebook ad lead generation specialists.
They exclusively focus on Facebook and Instagram ads management, intentionally not offering other paid media platforms as part of their marketing mix to ensure deep expertise.
Their team constructs full-funnel lead generation campaigns and typically partners with clients who possess a proven conversion and sales process. They require a minimum monthly budget of £2,500, with no upper limits.
13. Lead Pronto
Lead Pronto, though a compact team of six, boasts impressive results, having generated 5,000,000 leads for 21 clients since their inception.
Their Facebook ad strategies effectively generate leads across a diverse range of industries, including:
- Finance
- Home Improvement
- Healthcare
- Insurance
- Legal
- Cosmetic Surgery
- Commercial Waste
- And many more!
Lead Pronto offers flexibility, working with clients through two distinct models: pay-per-lead or a strategic partnership, adapting to specific client needs.
