41 Essential Pinterest Statistics & Trends for Marketers

To kick things off, let’s dive into a few fun Pinterest statistics that speak to the platform’s enduring success. Here’s what you should know about this go-to hub for inspiration in all areas of life:

Pinterest Users Save Over 1.5 Billion Pins Every Week

With 1.5 billion pins saved on the platform every week, there’s a vast ocean of content to explore. No matter your interest, you’re sure to find something captivating to discover on Pinterest.

Users Can Have Up to 2,000 Boards!

Users can curate a remarkable maximum of 2,000 boards, which includes both secret and group boards you haven’t initiated. Personal accounts can also accumulate up to 200,000 Pins, spanning across secret and group boards. To effectively grow your following on Pinterest, consider sharing 5-30 fresh Pins daily, focusing on a mix of repinning others’ valuable content and showcasing your unique creations. A crucial tip: avoid the common mistake of pinning all 30 new Pins within a short 5-minute window; spaced-out activity performs better.

80% of Users Have Discovered Something New on Pinterest

While it’s easy to save recipes or DIY projects and never get around to them, Pinterest holds significant influence. A compelling 46% of Pinterest users report discovering a new brand or product on the platform. This highlights a substantial opportunity for brands to connect with their target audiences and expand their reach.

How vast is Pinterest’s reach? And how does it compare to other major social media platforms? These usage statistics will provide a clearer picture of its global popularity and impact:

There are 578 Million Users on Pinterest

As a leading platform for culinary, fashion, and home decor inspiration, Pinterest is home to an impressive 578 million users worldwide. Specifically, the United Kingdom boasts 15.5 million monthly active Pinterest users, while the U.S. accounts for a significant 96 million active users.

Pinterest in the U.S.

The user base for Pinterest in the United States is projected to continue its upward trajectory from 2025 to 2027, with an estimated addition of 5.1 million users, representing a 5.25 percent increase. This consistent growth follows nine consecutive years of expansion, with the Pinterest user base expected to reach a new high of 102.2 million users by 2027.

Annual Pinterest User Growth Has Been Dropping

Despite its impressive user numbers, Pinterest has experienced a deceleration in new user acquisition over recent years. User growth saw a drop from 9.1% in 2019 to 4.4% in 2020, and further to 2.8% in 2021, with predictions pointing to a decline to 2% in 2022.

It’s the 16th Largest Social Media Platform in the World

Pinterest currently ranks 16th among the most popular social media platforms globally. It trails industry giants such as Facebook, YouTube, Instagram, WhatsApp, TikTok, WeChat, Messenger, Telegram, Snapchat, Douyin, Kuaishou, X/Twitter, Reddit, Weibo, and QQ.

82% of Users Rely on the Mobile App to Access Pinterest

Mobile devices dominate desktop when it comes to Pinterest engagement. A significant 82% of users prefer the Pinterest mobile app for browsing feeds and saving Pins to their boards, emphasizing the importance of mobile-optimized content.

Understanding Pinterest’s demographic makeup is crucial for any brand looking to connect with its ideal audience. If your target market is active here, it’s a strong indicator that your presence should be too. Let’s delve into the data:

A Majority of Pinterest Users Reside in the United States

As one of the most popular platforms, it’s no surprise that the U.S. hosts the largest share of Pinterest’s user base. Here’s a breakdown of Pinterest’s traffic distribution by country, highlighting the top five locations:

• United States: 36.65%
• Brazil: 8.82%
• Russia: 5.18%
• India: 5.15%
• Colombia: 2.4%

Pinterest’s Largest Audience is Women

Women predominantly comprise the Pinterest user base. In the UK, 71% of female respondents reported being Pinterest users, a stark contrast to just 22.4% of males. Similarly, in the United States, there are 58.9 million female Pinterest users compared to 32.6 million male users. Globally, an overwhelming 70.3% of Pinterest users are female.

Over 18% of Pinterest Users are Women Between 18 and 24

In January 2024, Pinterest demonstrated significant popularity among specific age groups of women. Women aged 25 to 34 accounted for approximately 20.4 percent of the global Pinterest audience, while women aged 18 to 24 represented over 19.5 percent. This data reinforces that a substantial majority of users on this visual platform are women.

Pinterest is Pretty Popular With the Millennial Generation

Don’t underestimate the power of the Millennial generation on Pinterest. Nearly 80% of Millennial women and 40% of Millennial men actively use the platform for inspiration, making them a key demographic for many brands.

As a powerful visual search engine, Pinterest is often the first stop for users seeking specific content, much like Google. For creators, this means optimizing content is paramount to ranking higher and being discovered. Here are some key search statistics:

2 Out of 3 Users Turn to Pinterest to Search

Whether it’s for fresh ideas or reputable products, two out of three users consider Pinterest their go-to platform for searches. This equates to approximately 66% of Pinterest’s user base actively engaging with its search functionality.

96% of Pinterest Searches Aren’t Brand Related

A remarkable 96% of top Pinterest searches are unbranded. This presents a massive opportunity for new and emerging brands to capture audience attention before they’ve even decided on a specific product or company. Users are exploring categories and ideas, not necessarily seeking out known names.

Did you know Pinterest is a highly effective channel for driving sales? With features like shoppable Pins, users can effortlessly make purchases with just a few clicks. Here are some powerful Pinterest statistics specifically related to its shopping capabilities:

80% of Users on Pinterest are in a Shopping Mindset

Pinterest users demonstrate distinct online shopping behavior. They are 80% more likely to feel inspired by the shopping experience on Pinterest compared to other platforms. This translates into significant purchasing power: Pinterest shoppers average an 80% higher monthly expenditure and boast a 40% larger basket size than users on other social platforms.

More Than 25% of Time Spent on Pinterest is Spent Shopping

Remarkably, users dedicate over 25% of their time on Pinterest to shopping. This compelling statistic underscores the platform’s potential for businesses to leverage shoppable Pins, significantly increasing the likelihood of generating new sales and conversions.

85% of Users Have Bought Something Based on Pins From Brands

Further solidifying Pinterest’s role in e-commerce, a substantial 85% of users have made a purchase directly influenced by Pins from brands. This illustrates a clear path for businesses to secure sales by strategically showcasing their products through engaging Pins to their target audience.

To maximize your brand’s presence, let’s explore key Pinterest statistics related to marketing and advertising. This data will help you refine your content strategy and understand the efficacy of Promoted Pins:

Pins Have About a Six to Twelve-Month Lifespan

Unlike the fleeting nature of posts on many social media platforms, Pins on Pinterest boast an impressive six to twelve-month lifespan. The key to this longevity is creating search-optimized Pins by incorporating relevant keywords into your Pin’s title and description. This strategy significantly increases the chances of your content appearing in search results, allowing it to generate impressions and engagement for months on end.

Sundays, Mondays, and Tuesdays Are the Best Days to Post

To maximize visibility and engagement, it’s crucial to post content during peak hours. The optimal days for posting on Pinterest are Sunday, Monday, and Tuesday, generally leading to higher engagement metrics. Conversely, Thursday, Friday, and Saturday tend to be less favorable. While the best time to Pin content varies by day, it’s generally advisable to avoid posting in the evenings and during traditional commuting hours, as these typically yield lower interaction.

Pinterest Generated $3.73 Billion in Advertising Revenue in 2024

Pinterest’s effectiveness as an advertising platform is evident in its revenue figures. In 2024, the platform generated nearly $3.73 billion from brands running advertising campaigns. By leveraging promoted Pins, businesses can significantly enhance brand awareness and drive higher conversion rates for their products and services.

Running Pinterest Ads is More Cost-Effective Per Conversion

When it comes to optimizing ad spend, Pinterest offers a compelling advantage. Advertising on Pinterest can be more budget-friendly per conversion compared to other platforms, being 2.3 times cheaper. Furthermore, users are three times more likely to click on a Pin and visit a brand’s website on Pinterest than on any other social media platform, offering exceptional ROI.

Curious about what’s next for Pinterest? Pinterest Predicts has a proven track record of foreseeing emerging trends, offering a glimpse into the platform’s future. Here are some of this year’s predicted trends across popular industries:

• Cherry coded
• Aura beauty
• Rococo revival
• Sea witchery
• Surreal soirees
• Castlecore
• Dolled up
• Fisherman aesthetic
• Goddess complex
• Rebel floats
• Terra futura
• Primary play
• Pickle fix
• Moto boho
• Peak travel
• Chaos cakes
• Player one
• Mix & maximalist
• Seeing double
• Nesting parties

Note: The original source indicated these as “this year’s trends to watch out for based on their popular industries” for 2026. Given the dynamic nature of trend predictions, these may evolve.

These robust Pinterest statistics paint a clear picture: the platform is an indispensable tool for marketers aiming to boost engagement, drive traffic, and generate sales. By consistently sharing visually appealing, high-quality images and videos tailored to your audience, you can significantly enhance your brand’s visibility and conversion rates. Remember, optimizing your Pins with relevant keywords is paramount to securing higher rankings in search results and maximizing your reach.