Remember when Threads first launched, sparking conversations about its potential to revolutionize social media? Fast-forward to today, and it’s clear this companion app to Instagram, developed by Meta, has not only stuck around but flourished. Designed for short, text-based posts, replies, and dynamic conversations, Threads offers a unique space for connection.
What began as a fresh alternative to platforms like X has quickly transformed into a vibrant community for creators, brands, and everyday users seeking quick, engaging interactions. Dive into the most compelling Threads statistics that are shaping the social media landscape this year.
How Does Threads Really Work?
Before exploring the latest Threads statistics, let’s understand the essence of this platform. Threads operates as a companion application to Instagram, but its core focus is entirely on text-based conversations, distinguishing it from Instagram’s visual-first approach.
Users seamlessly log in using their existing Instagram accounts, allowing them to instantly bring over their follower base. The platform facilitates sharing short updates of up to 500 characters, complemented by links, photos, and videos. This design encourages organic dialogue, rapid-fire thoughts, humorous exchanges, and ongoing discussions, fostering a more casual and connected environment than its visually dominant sibling.
Threads is tailored for creators, brands, and everyday users who wish to share ideas or engage with trending topics without the pressure associated with producing perfect visual content. Its deep integration with Instagram offers a familiar yet fresh social dynamic, making it effortless for users to transition between platforms. Whether your goal is content promotion, networking, or simply expressing your thoughts, Threads provides a unique conversational arena that expertly bridges traditional social posting with genuine community interaction.
Threads Usage Statistics
Let’s dive into some compelling Threads usage statistics. Making its highly anticipated debut on July 5th, 2023, Threads immediately captured global attention. An astonishing 95 million posts were published within just the first 24 hours of its launch. The platform’s meteoric rise continued, reaching 100 million active users by the end of its inaugural month, establishing it as one of the fastest-growing social platforms in history. As of January 2025, Threads’ active user base had climbed to an impressive 320 million.
The content shared on Threads is remarkably diverse, spanning everything from personal updates and inspiring insights to humorous memes, thought-provoking questions, and brief videos. This versatility is a key driver of user retention, making Threads a dynamic blend of creativity and conversation that feels personal, spontaneous, and genuinely social.
Threads Demographic Statistics
Understanding the user base is crucial. Threads reveals a clear demographic pattern: its largest demographic falls within the 25–34 age group, comprising 36.39% of all users. Following closely is the 18–24 age group at 19.29%, indicating a strong appeal to younger, mobile-native audiences who value rapid, conversational interactions.
Most Threads Users are Male, Between 23 – 25 Years of Age
The platform also shows a significant male skew, with 68% of users identifying as male compared to 32% female. Specifically, 28% of male users are aged between 23 and 25, while within the broader 18–25 age range, 11% of users are male and 5% are female. However, Threads isn’t exclusively a young person’s platform; users aged 45 and older constitute a notable 25.68% of its audience. With availability in 100 countries and support for over 30 languages across both iOS and Android, Threads’ global reach is steadily expanding.
Threads Worldwide/Global Statistics
The global footprint of Threads reveals fascinating variations in user engagement across different regions. Armenia stands out, contributing 48.26% of Threads’ total users, cementing its position as the platform’s most active country. Notably, every Armenian user reportedly accesses Threads via a desktop device, a unique usage pattern compared to other markets.
Conversely, the United States exhibits a mobile-first culture, with 17.32% of Threads users engaging exclusively through mobile devices. Germany, accounting for 7.91% of total users, also demonstrates a strong mobile preference, with 94.29% of its users accessing the app on mobile and only 5.71% from desktop.
Further expanding its global reach, Vietnam makes up 5.23% of the Threads user base, closely followed by the Philippines at 5.07%. This diverse worldwide adoption underscores how Threads is influencing social conversations uniquely across various global audiences.
Threads UK Statistics
Focusing on the United Kingdom, Meta’s microblogging platform, Threads, has rapidly gained traction. A year after its launch, it ascended to become the 12th highest-reaching social media service in the country. By July 2024, Threads successfully engaged 5.3 million online adults, representing approximately 11% of the UK’s digital population.
While X (formerly Twitter) continues to lead among microblogging platforms, its dominance is steadily eroding. X’s monthly adult reach decreased from 27.9 million in 2021 to 26.5 million in 2022, then further to 23.8 million in 2023. By mid-2024, this figure had fallen to 22.2 million, signifying a loss of 1.6 million adult visitors.
Daily Usage of Three Minutes Per Day
In contrast, Threads users in the UK tend to engage in shorter, more frequent sessions. The average daily usage currently stands at around 3 minutes per day. This marks a notable decrease from the 14-minute average recorded in July 2024, the month of its initial launch.
Threads US Statistics
Across the United States, Threads maintains an impressive growth trajectory. eMarketer estimates indicate that the platform boasts 33.9 million monthly active users in 2025, a significant increase from 23.7 million in 2023. This consistent expansion underscores the rapid adoption of Meta’s conversational offshoot by Americans, who embrace it as a more relaxed environment for connecting, reacting, and sharing insights.
Unsurprisingly, many of Threads’ most-followed accounts feature prominent American celebrities and creators. Iconic figures such as Selena Gomez, Kylie Jenner, Kim Kardashian, Jennifer Lopez, Taylor Swift, Khloe Kardashian, Will Smith, and MrBeast frequently top the platform’s follower charts. Global stars like Neymar Jr. and Shakira also rank highly, demonstrating Threads’ broad international appeal.
Threads Marketing & Advertising Statistics
The integration of Threads into Meta’s robust advertising network has unlocked significant opportunities for marketers, especially as the platform’s engaged user base continues to grow. Preliminary estimates suggest that Threads’ CPM (cost per thousand impressions) will range between $5 and $10, with its RPM (revenue per thousand impressions) potentially reaching $10 to $20, averaging around $15. These forecasts are underpinned by Meta’s sophisticated ad infrastructure, which already facilitates advanced targeting, audience segmentation, and seamless cross-platform integration between Facebook and Instagram.
Naturally, Threads’ advertising model is frequently compared to that of X (formerly Twitter), which has grappled with consistent declines in ad revenue and fluctuating brand management. While X maintains a CPM of approximately $10, its more limited ad formats and emphasis on short-form text posts make it less versatile for diverse ad placements. Threads, conversely, leverages Meta’s established ecosystem to offer more visual, interactive, and data-driven advertising solutions.
Based on hypothetical projections, Threads could generate around 50 billion ad impressions monthly. Although X might boast an estimated 100 billion, Threads is anticipated to deliver higher engagement and superior ad performance. Utilizing its midpoint RPM of $15 and an estimated 100 million monthly active users, Threads’ potential monthly ad revenue could approach $75 billion, signaling the immense lucrative potential of Meta’s integrated advertising model as the platform continues its rapid expansion.
Threads Business Statistics
The remarkable growth of Threads is yielding a tangible financial impact within Meta’s extensive ecosystem. Analysts at Evercore ISI project that Threads could generate $8 billion in revenue by the end of 2025, with a potential rise to $11.3 billion by 2026. This trajectory positions Threads as a pivotal contributor to Meta’s expanding digital portfolio, demonstrating its rapid evolution from a social experiment into a significant business driver.
Users are Spending an Increasing Amount of Time on Threads
Despite user engagement currently trailing its primary competitor, X, Threads exhibits a consistent upward trend. Android users on the Threads app currently average 34 minutes per month, compared to five hours and 19 minutes for X. Crucially, this figure represents a substantial 50% increase in time spent between May and August 2024, serving as a robust indicator of sustained user retention and interest.
The expansion of Threads’ active user base tells an equally compelling story. Starting from 100 million in Q3 2023, it surged to 130 million by Q4, marking a 30% increase. After stabilizing at 150 million in early 2024, the user count leaped to 200 million by Q3 and reached 275 million by Q4. This consistent growth in both activity and reach solidifies Threads’ status as one of Meta’s fastest-growing applications, swiftly translating engagement into revenue.
Threads vs. X (Twitter) Statistics
In a direct comparison, X (formerly Twitter) still boasts a larger user base, but Threads is rapidly narrowing the gap. Considering that X has been active since July 15, 2006, while Threads only launched in 2023, the latter’s swift ascent is truly remarkable. X continues to experience a gradual decline in both usage and ad revenue, whereas Threads consistently reports increasing numbers quarter after quarter.
Threads is Growing, Whereas X is Losing Followers
The operational philosophies of these two platforms also diverge significantly. While both facilitate short-form conversations, Threads offers a more integrated experience within Meta’s broader ecosystem, blending Instagram’s familiarity with a text-first engagement model. X, on the other hand, relies on its long-established format and subscription-based model but has faced challenges in maintaining user satisfaction and advertiser confidence.
Here’s a quick comparison of how Threads stacks up against X in 2025:
| Features | Threads | Twitter (X) |
|---|---|---|
| Number of Users | 400 million | 611 million |
| Post Character Limit | 500 characters | 280 characters |
| Share Limit | 10 media per thread | 4 media per tweet |
| Multiple Media View | Swipe view | Collage view |
| Messaging | Instagram messaging | In-app messaging |
| Device Compatibility | iOS, Android, and Web App | iOS, Android, and Web App |
| Price | Free | $8/month (Twitter Blue) |
| Deleting Account | Cannot delete without deleting Instagram | Possible |
| Account Verification | Instagram verification | Twitter Blue subscription |
Threads App Statistics
The exceptional app performance of Threads vividly demonstrates its rapid global appeal. Since its inception, the Threads app has achieved over 100 million downloads on the Google Play Store alone, with millions more on iOS. In March 2025, it recorded 18 million worldwide downloads across both Google Play and the App Store, signaling sustained user interest almost two years post-launch.
Threads Connected with 100 Million Users in Just Two Days
What truly distinguishes Threads is the astonishing speed of its user acquisition. The platform amassed 100 million users in merely two days, setting an unprecedented benchmark for social media growth. To put this remarkable achievement into perspective:
- Threads: 2 days
- TikTok: 9 months
- Facebook: 54 months
- Twitter (now X): 60 months
This extraordinary growth underscores how Meta’s strategic integration with Instagram has propelled immediate adoption. Threads didn’t merely enter the market; it redefined the pace at which a social platform can unite users across the globe.
Make the Most of These Threads Statistics
Threads is unequivocally a rapidly expanding platform, actively reshaping online connections, content sharing, and community building. Leverage these comprehensive Threads statistics to meticulously craft and refine your social media strategy. Understanding these insights will empower your brand to identify key opportunities for engagement and growth in the dynamic digital landscape.
Whether your focus is on intelligent content planning, fostering robust audience engagement, or strategizing impactful future ad campaigns, Threads presents abundant potential for brands prepared to proactively participate in its evolving conversation. By applying these data-driven insights, you can optimize your presence and unlock significant value on this influential platform.
Explore Further Social Media Insights
We hope you’ve found these Threads statistics insightful. Continue your exploration of the latest social media trends and data to stay ahead in the digital world.
