Top Social Media Podcasts for Marketers & Creators

With countless options, identifying social media shows that consistently deliver valuable content requires a discerning eye. The most effective social media marketing podcasts offer exclusive insider tips and insights into current trends, excelling in both content depth and engaging delivery.

So, what characteristics define a truly exceptional podcast in this niche?

Platform Expertise

Prioritize podcasts hosted by individuals with extensive hands-on experience in managing and optimizing specific social platforms like Instagram, TikTok, or LinkedIn. Their proven expertise should underpin strategic recommendations.

Data-Driven Insights

The best hosts share original research, surveys, expert interviews, and data that you won’t easily find elsewhere. Generic advice falls short.

Relatable Stories

Look for compelling anecdotes detailing mistakes made, lessons learned, and real-world examples that bring complex concepts to life. Avoid shows that lack practical substance.

Entertaining Delivery

Even intricate topics should be presented in an engaging manner. The top hosts skillfully combine intelligence with humor and a conversational tone to keep listeners hooked.

Ready to explore the best social media podcasts? Let’s dive in!

1. Have You Herd

The Have You Herd podcast, hosted by a team of social media specialists, offers deep dives into best practices, the latest trends, and strategies shaping the social media landscape today and in the future.

Each episode provides valuable insights across key social media areas, including creative content, video strategy, community growth, influencer marketing, and paid social & PPC.

• The latest social media news to stay up-to-date

• Organic community growth strategies

• Social ad campaign optimisation

• Video best practices and trends

• Influencer collaboration and activations

• Overcoming agency growth obstacles

2. Social Minds – Social Chain

For social media marketers seeking insider access to the latest platform developments, Social Minds by Social Chain delivers exclusive weekly insights.

Hosted by industry experts Eve Young and Calum MacLeod, each 45-minute episode explores need-to-know topics like:

• Emerging social platforms, formats, and algorithm updates

• Case studies and interviews with leading global brands

• Translating complex social media trends into actionable tactics

With 5+ years and over 200 episodes, Social Minds provides a competitive edge through the hosts’ connections. Recent guests have included marketers from Formula One, The Washington Post, Specsavers, and more top brands.

In addition to full episodes, the podcast offers quick 6-minute recaps called “Social in Six” to catch up on the latest headlines.

For social media marketers aiming to demystify an ever-changing landscape, the exclusive insights will help future-proof your social media strategy.

3. The Marketing Meetup Podcast

For marketers aiming to stay inspired and connected, The Marketing Meetup Podcast delivers engaging insider discussions.

Hosted by founder Joe Glover, each 45-60 minute episode explores need-to-know marketing topics through interviews with industry leaders and live event recordings. Episodes cover topics like:

• Building a niche illustration business serving major brands

• Crafting the perfect creative brief to inspire your team

• Writing effective cold outreach emails that drive responses

• Mastering your startup’s positioning pitch

With over 50 episodes, the show provides an always-on community for marketers seeking continuous education and motivation. Joe’s upbeat hosting paired with insights from marketing pros, makes listening both enjoyable and rewarding.

In addition to the podcast, The Marketing Meetup also hosts virtual and in-person events, providing additional opportunities to learn and network.

4. Social Media Marketing Podcast – Social Media Examiner

With over 500 episodes and 10+ years under its belt, Social Media Examiner’s Social Media Marketing Podcast is a must-listen for marketers.

Hosted by founder Michael Stelzner, each weekly 45-minute episode features an interview with a leading social media expert. Recent guests have included marketing pros from major brands like Hootsuite, Sprout Social, LinkedIn, and more. Together they explore topics like:

• Boosting Instagram and TikTok performance

• Leveraging influencers and creators

• Driving engagement with original research

• Building email lists with viral quizzes

• Getting started with paid social ads

With millions of downloads annually, the podcast provides professionals with insider social media tactics for generating leads, traffic, and sales. Michael’s friendly interview style, paired with the stellar lineup of guests, makes listening both enjoyable and rewarding.

If the podcast wasn’t enough, Social Media Examiner also hosts live virtual summits and publishes in-depth annual industry reports.

5. The GaryVee Audio Experience – Gary Vaynerchuk

With over 2,000 episodes and counting since 2009, The GaryVee Audio Experience hosted by social media icon Gary Vaynerchuk is a content goldmine for marketers.

Gary’s podcast explores his thoughts on marketing, entrepreneurship, social media growth, and more through:

• #AskGaryVee Q&A episodes answering listener questions

• Keynotes and speeches from his events

• Snippet segments from his DAILYVEE vlog

• Interviews with business leaders

With decades of hands-on experience building personal brands and companies leveraging digital platforms, Gary provides raw and unfiltered perspectives. His passionate delivery makes even the most complex business insights accessible.

For marketers and entrepreneurs aiming to gain new skills and get the no-nonsense insider scoop on what’s making social tick, The GaryVee Audio Experience delivers the inspiring yet tactical lessons he’s learned in the trenches.

6. Savvy Social – Andrea Jones

For social media marketers seeking simplified strategies, Savvy Social delivers engaging weekly insights.

Hosted by social media pro, Andrea Jones, each 30-minute episode explores topics like:

• Leveraging influencers and micro-influencers

• Enhancing social media funnels and conversions

• Repurposing evergreen content across platforms

• Reaching niche communities like introverts

• Planning for seasonal retail events

With over 250 episodes and 300,000+ downloads since 2018, Andrea blends humour and practical advice tailored for small business owners. Her varied guest interviews provide additional perspectives from across the industry.

Recent popular episodes have covered:

• Bidding farewell to Twitter and its algorithm changes

• Diagnosing and fixing broken social media funnels

• Hacking content repurposing for maximum ROI

• Developing social media strategies as an introvert

• Crafting holiday retail season social plans

7. The Art of Social Media – SocialPilot

The Art of Social Media podcast provides marketers exclusive access to social media’s leading minds. Hosted by SocialPilot co-founder Tejas Mehta, each episode features an in-depth interview with an industry expert exploring topics like:

• Building engaged brand communities

• Developing creative social strategies

• Leveraging influencers and creators

• Optimising profiles and messaging

• Emerging social commerce trends

Tejas artfully draws out tactical insights tailored for marketers at companies of all sizes aiming to thrive on social media. His affable tone makes absorbing the wisdom of guests both engaging and rewarding. Episodes have covered topics like:

• Key social media trends and predictions for 2026

• Maximising LinkedIn lead gen and profile optimisation

• Rethinking social commerce approaches in 2026’s climate

• Building online brand communities that convert

• Developing disruptive social strategies and branding

8. Social Pros Podcast – Anna Hrach and Daniel Lemin

With over 500 episodes and 10+ years on air, Social Pros provides an insider look at real-world social media marketing. Co-hosted by Anna Hrach and Daniel Lemin of Convince & Convert, each weekly episode explores topics like:

• Leveraging data and analytics on social platforms

• Developing effective social strategies for travel brands

• Optimising social media workflows and processes

• Building connections through live video

• Creating viral social content campaigns

Guests have included marketers from Google, Marvel, Reddit, Lyft, and other major brands. Their candid insights deliver tactical knowledge for marketing teams across sectors. Leading episodes have covered:

• Translating data into captivating social media stories

• How Delta Vacations develops wanderlust-inducing content

• The keys behind Marvel’s multigenerational social approach

• Streamlining workflows for consistent social media

• Repurposing evergreen content across platforms

With real-world social media knowledge direct from the source, Social Pros is essential weekly listening for marketers aiming to maximise their capabilities.

9. The Science of Social Media – Buffer

For weekly social media marketing insights, The Science of Social Media by Buffer is essential listening. Buffer’s extensive catalogue provides incredible value for social media marketers. Their short 10-15 minute segments are packed with practical tips and strategies on topics like:

• Optimising social ad campaigns

• Crafting high-converting Instagram bios

• Leveraging influencers and creators

• Planning effective content calendars

• Building engaged brand communities

With over 180 episodes and 25,000+ weekly listeners, Buffer combines research and real-world perspectives into bite-sized marketing wisdom. Past episode favourites covered:

• Key trends and predictions for social commerce

• Standing out from the competition with unique branding

• Creative tips for seasonal retail events like Black Friday

• Increasing marketing productivity with neuroscience

• Building memorable social media video content

For marketers looking to boost their capabilities, The Science of Social Media delivers quick yet tactical lessons from social media specialists.

10. Social Media Marketing Talk Show – Social Media Examiner

For a weekly roundup of need-to-know social media news, the Social Media Marketing Talk Show is a leading resource. Each 60-minute episode explores the latest platform developments, features, trends, and updates. Recent shows have covered topics like:

• Instagram’s rollout of Close Friends groups and Reels feeds

• Facebook’s new multiple profile and AI assistant tools

• YouTube’s algorithm, analytics, and monetisation changes

• LinkedIn’s new algorithm signals and security measures

• TikTok’s expansion into e-commerce and ads

With over 500+ episodes spanning 10+ years on-air, the show provides quick-hit insights direct from social media insiders. The format combines commentary from influencers like Mari Smith with listener Q&As for interactive knowledge sharing.

Recent popular episodes focused on:

• Facebook’s feed algorithm shakeup and group admin features

• LinkedIn’s partnership opportunities and AI image enhancers

• Instagram’s new reels templates, audio features, and social proof

11. The Pubcast with Jon Loomer

For businesses aiming to optimise their Meta and Facebook advertising, The Pubcast with Jon Loomer delivers tactical knowledge directly from the source.

Hosted by social media marketing expert Jon Loomer, the long-running weekly show explores topics like:

• Mastering retargeting with the 80/20 rule

• Getting the most from Meta’s Advantage+ placements

• Building AI chatbots to boost business

• Creating consistent daily video content libraries

With over 600 episodes and 10+ years on-air, The Pubcast provides snappy tutorials forged from Jon’s decades of hands-on Facebook ad experience.

Our favourite shorts (“Pubcast Shots”) have touched on:

• Planning evergreen video content libraries

• Balancing brand and performance social content

• Improving cold traffic campaign performance

Jon’s witty yet candid commentary makes even complex advertising concepts approachable. His down-to-earth delivery provides marketers with the insider tips and value they need to make a difference in no time.

12. The Creator Club – Katie Steckly

For creators looking to grow their social media skills, The Creator Club delivers hands-on education from an experienced pro. Hosted by digital marketer and YouTube creator Katie Steckly, each weekly episode explores topics like:

• Enhancing YouTube thumbnails and titles for growth

• Developing an effective Instagram story strategy

• Building confidence and overcoming creator burnout

• Monetising your audience with brand partnerships

Her upbeat energy makes learning social media marketing techniques enjoyable, with content exploring the likes of:

• Avoiding ineffective YouTube growth tactics

• Setting rates for brand collabs and digital products

• Creating a social media strategy from scratch

• Understanding key YouTube analytics as a beginner

• Building consistency habits as a creator

For creators aiming to boost their social media presence, The Creator Club delivers the hands-on education and motivation you need. Katie encourages new perspectives that spur content breakthroughs.

13. Creative Control – Fast Company

For an incisive look at the forces shaping the creator economy, Fast Company’s Creative Control podcast delivers engaging discussions with those on the frontlines.

Thumb-stopping topics explored include:

• The real-world impact of opaque social media algorithms

• How marginalised creators fight feeling invisible online

• Securing fair compensation for creators of colour

• Shaping an ethical future for AI creativity tools

• Avoiding exploitation with diverse casting choices

Hosted by editors and reporters from Fast Company, the show provides context on issues that deserve a closer look as the creator landscape rapidly expands. Recent guests have included talent agents, Twitch streamers, and major influencers. Dive into niche, but important, topics such as:

• How deaf and disabled creators reject ‘inspiration porn’

• Why maintaining a middle-class life as a creator is a struggle

• What revived short-form video apps can learn from TikTok’s success

In a dynamic digital landscape where new platforms and features are constantly emerging, staying ahead in social media marketing demands continuous learning. Sifting through countless blog posts and endless searches can be time-consuming. This is precisely why social media podcasts are invaluable resources.

These expertly curated audio experiences deliver targeted insights and actionable strategies directly to you, making it easy to integrate the latest knowledge into your social media efforts. By dedicating time to these podcasts, you can gain a significant competitive edge, refine your skills, and keep your strategies cutting-edge.