Has your brand been promised fantastic results, only to be met with a disappointing ROI? Many performance marketing agencies promise outstanding outcomes but often fail to deliver. Finding the perfect agency that understands your industry and has a proven track record can be a daunting and time-consuming task.
To simplify your search, we’ve compiled a list of the top UK performance marketing agencies. This guide will help you identify the ideal partner to drive measurable growth for your company.
What to Look for in a Performance Marketing Agency
Before diving into our list, here’s what to consider when selecting a performance marketing agency:
- Proven Track Record: Performance is all about results. Prioritize data-driven agencies that can demonstrate clear, measurable successes with previous clients. Their past achievements are the best indicator of their potential to deliver for you.
- Specialists: Assess the size and expertise of their team. True specialists in performance marketing are crucial, as they possess the in-depth knowledge to craft strategies that yield the best results for your company.
- Channel Expertise: Ensure the agency has a strong command of various marketing channels. This allows them to effectively distribute your content and campaigns across multiple platforms, maximizing reach and impact.
- Client Portfolio: Investigate their previous clients. Understanding the industries and markets they’ve served will help you determine if they have the relevant experience to comprehend your business needs and recommend tailored strategies.
Now that you know what to look for, let’s explore the top performance marketing agencies in the UK!
The Top 13 Performance Marketing Agencies in the UK
1. The Social Shepherd
The Social Shepherd is a multi-award-winning agency recognized for its impactful Paid Media activities. Their accolades include:
- Best Integrated Paid Media Campaign
- Best Use of Facebook/Instagram Ads
- Best Direct Response Campaign
- Best Large Social Media Agency in the UK (2023 & 2024)
- Social Media Agency of the Year (Large) in the UK Agency Awards (2025)
- Global Social Media Agency of the Year Finalist (2024)
The agency’s performance offering includes:
- Paid Social: A multi-channel approach to increase ROAS across Facebook, Instagram, Pinterest, TikTok & Snapchat Ads.
- Paid Search: Expertise in Google Ads (Premier Partner status), Shopping, Microsoft/Bing, and Display.
- Feed Management: Specializing in feed optimization and onboarding to CSS for up to 20% cheaper CPCs on Shopping.
- Performance Creative: A dedicated team of strategists, planners, designers, videographers, motion designers, and animators for performance-driven creative assets.
- International Growth: Teams in both the UK and the U.S. to support growth outside the UK.
- Influencer Marketing: Delivering performance-driven (CPA/ROAS) influencer campaigns and sourcing User-Generated Content (UGC).
The Social Shepherd is both a Google and Meta Partner, granting them access to new features, beta tests, and unique insights. Their proven results include:
- Scaled Passenger Clothing’s revenue by 10x in two years, leading to a £15m minority investment and ranking #2 in the UK’s fastest-growing businesses.
- Acquired over 146,000 customers using Facebook Ads and increased ROAS by 87% for Beebombs.
- Achieved a 30% increase in ROAS for Nu-In while significantly scaling budgets.
- Delivered 8.2x ROAS for Love Leggings while more than doubling their budget.
While assisting clients across various markets and industries, their core area of expertise lies in e-commerce.
Top Performance Marketing Agencies for B2B Brands
2. 9AM
9AM’s mission is to translate every marketing investment into tangible business results. With a strong emphasis on ROI, conversion rate optimization, and scalable media buying, 9AM distinguishes itself by combining precise targeting with creative excellence. Their team of channel specialists utilizes in-depth analytical insights to consistently refine campaigns and achieve sustained performance across various platforms.
Their services encompass:
- Paid Social Advertising (Meta, TikTok, Pinterest, Snapchat)
- Paid Search & Display (Google Ads, Microsoft Ads)
- Performance Creative & Content Production
- Conversion Rate Optimisation (CRO)
- Full-Funnel Growth Strategy
Working with clients across B2B, eCommerce, SaaS, and lifestyle sectors, 9AM has established a reputation for transparency, accountability, and data-backed success. Their comprehensive approach ensures that every step, from strategy and audience segmentation to ad creative and testing, is aligned with achieving measurable, trackable outcomes.
3. Velocity
Velocity is a B2B marketing agency with offices in London and New York, specializing in content marketing and performance. They integrate analytics, automation, and promotional platforms to ensure strong content performance. Their client roster includes Sprint Business, Amazon Web Services, and Citrix Systems.
4. Gravity Global
Following their core philosophy of fame, admiration, and belief, Gravity Global is an award-winning B2B marketing agency with offices in London, Oxford, and globally. They offer brand, reputational, and demand performance services to ensure excellent results for client campaigns. Notable clients include Avast, ADESA, and Aetna.
5. Directive
Directive is a marketing agency with locations in London and across the U.S. They specialize in organic, paid, and digital business strategy. Additionally, they provide creative performance services to help clients produce ads, assets, and websites that capture user attention and boost conversion rates.
Top Performance Marketing Agencies for SaaS and Tech Brands
6. Expandi Group
Expandi Group is a B2B performance marketing agency specifically tailored for technology companies. Recognizing clients’ focus on ROI, they employ a performance-based marketing model where payment is tied to results. Their impressive client list includes major companies such as Google, IBM, and HP.
7. Gripped
Gripped is a London-based marketing agency that focuses on digital marketing strategy, lead generation, and performance marketing. They provide PPC, paid social, and paid search services specifically for SaaS, IT, and tech B2B companies. Through platforms like Google, LinkedIn, Facebook, and Capterra ads, they help businesses achieve growth.
8. Octopus Group (Publicis)
Octopus Group, now part of Publicis, is a London-based agency that provides Paid Media services to B2B clients in the technology sector, including brands like Adobe, Bluetooth, and Logitech. Their work emphasizes ROI and is data-driven to ensure optimal results within the allocated marketing budget.
9. The Brains
The Brains is a London-based digital marketing agency specializing in services for SaaS businesses. They combine marketing automation, creative content strategy, and online advertising to deliver successful campaigns that attract and retain leads. Client examples include Rezatec, ETFmatic, and GRAKN.AI.
Top Performance Marketing Agencies for Small Businesses
10. The Small Biz Expert
11. Dandy
Dandy is a digital marketing agency based in London that assists small and medium businesses in enhancing their online visibility through PPC advertising. Their team of PPC specialists crafts tailored strategies designed not only to drive traffic to your site but also to ensure that this traffic effectively converts into sales.
12. Normal
Normal, a digital marketing agency based in London, focuses on helping small and medium businesses boost their traffic through Facebook, Instagram, Google, and TikTok Ads. By driving targeted traffic, they aim to ensure these visitors convert into sales.
13. The Good Marketer
