Since the beginning of the pandemic, video content has experienced exponential growth across all platforms. Marketers have seized this trend as a prime opportunity to showcase their products and services in a dynamic, highly engaging format that deeply resonates with audiences and potential consumers.
This increased engagement and traffic can translate directly into sales, making video marketing an indispensable tactic for modern businesses. However, the sheer number of video marketing agencies can make it challenging to find one that consistently delivers high-quality content, aligns with your brand’s vision, and guarantees tangible results.
To simplify your search, we’ve conducted thorough research and compiled a comprehensive list of the **top 13 video marketing agencies in the UK**. This guide will help you identify the most suitable partner for your business, ensuring your video strategy drives traffic, boosts engagement, and ultimately increases sales.
Choosing the Right Video Marketing Agency: Key Considerations
Not all agencies are created equal. To ensure you partner with an agency that provides exceptional service and delivers impactful results for your business, consider the following factors:
- Case Studies: Examine previous video marketing campaigns to assess the quality of their work, the results achieved, and the types of clients they’ve served. This offers insight into their capabilities and track record.
- Clients: Beyond just results, investigate the variety of clients they’ve collaborated with. Whether you’re a startup, a food-related business, or a tech company, each sector requires a distinct approach and specialised expertise.
- Video Types: Explore the range of video content an agency offers. Different types of videos (e.g., explainer videos, commercials, animations, social media shorts) serve different purposes. Ensure their offerings align with the style and format that best showcases your products and services.
- Platforms: Once video content is produced, effective distribution and promotion are crucial for performance. An agency with extensive knowledge and expertise across various digital platforms will ensure your videos reach the right audience and achieve optimal results.
Now that we’ve outlined the key criteria for evaluating an agency, let’s dive into our list of the top video marketing agencies in the UK!
1. The Social Shepherd
The Social Shepherd boasts a diverse team comprising strategists, planners, videographers, content creators, editors, and animators. This comprehensive expertise allows them to produce a wide array of content, including Reels, TikToks, Paid Social Assets, Graphic Design, Photography, and User-Generated Content (UGC).
Here’s how The Social Shepherd assists brands with social creative:
- Strategy: They provide creative strategy, art direction, and content strategy development.
- Organic Social: Their services include creating engaging social content (Reels, TikTok) and influencer content.
- Performance Paid Social Content: They focus on both direct-response and brand-led creative solutions for paid social campaigns.
- Campaign Creative: Offering full-service campaign creative, from strategy and planning to production and activation.
- Brand Development on Social Media: Their creative team helps build an aesthetic and brand positioning on social platforms, encompassing both design and tone of voice.
- Motion Graphics & Animation: A talented team of editors delivers high-quality motion graphics and animation content suitable for social media and websites.
The agency highlights impressive statistics, including:
- Over 2,000 videos produced for social media in the last 12 months (including variations and A/B tests).
- A creative team that includes Creative Directors, strategists, planners, producers, videographers, designers, and animators.
- A team size of 70+ professionals across the UK and US.
- An award-winning creative team recognized for their innovative work.
Top B2B Video Marketing Agencies
2. Torpedo Group
Torpedo is a well-established full-service B2B creative agency with offices in Oxford and London. With over 17 years in the market and a team of more than 70 employees, they are renowned for delivering high-quality creative content, with a particular specialization in video production.
Their impressive client roster includes prominent names such as Rentokil, Petronic, and Adobe, showcasing their capability to work with diverse B2B businesses.
3. Hurricane Media
Hurricane Media excels in B2B video strategy, production, and activation. They bring extensive experience in crafting compelling video content for business-to-business markets.
Their portfolio features collaborations with high-profile clients such as BMW, Costa Coffee, and AXA, demonstrating their versatility and ability to meet the demands of major brands across various industries.
4. The Collective
The Collective is a video and media production agency based in Dorset, offering a diverse range of video solutions tailored for B2B companies.
Their services include corporate videos, insightful case studies, engaging animations, and even podcasts. Notable clients they have partnered with include AGI Holdings, Gulmay, and Iracroft, highlighting their capacity to cater to various industrial and corporate needs.
Top Video Marketing Agencies for Small Business
5. Fork the Waffle
Fork the Waffle is a creative agency that provides a full spectrum of video-related services. These include TV ad production, animation, explainer videos, and comprehensive video production.
They have successfully collaborated with diverse brands such as Hooch, the NHS, and Nottingham City Council, demonstrating their ability to adapt their creative approach to different sectors and organizational sizes.
6. Skylark Media
Skylark Media, based in Bristol, is a creative agency dedicated to producing videos that captivate consumers and drive sales growth. They specialize in crafting inspiring visual content that resonates with target audiences.
With expertise across various video types—including animation, TV commercials, and product explainers—they possess the versatility to work with businesses of all sizes, ensuring tailored solutions for each client.
7. Pocket Creatives
Pocket Creatives, a London-based agency, partners with businesses of all scales, ranging from established household names to innovative emerging brands and ambitious startups.
They provide comprehensive creative services, including high-quality photography and video production. Their client list features brands like Sweetpea Pantry, Thanks for Franks, and Every Woman, showcasing their ability to deliver tailored creative solutions across various industries.
Top Video Marketing Agencies for Startups
8. NoGood
NoGood provides a wide array of marketing tactics and various video types, making them a versatile choice for startups looking to establish their brand and market presence.
They have collaborated with notable brands such as JVN, SteelSeries, and Invisibly, demonstrating their capability to deliver impactful video marketing solutions across different sectors and for growing businesses.
9. Tailored Media
Tailored Media is a London-based video production company that specializes in assisting startups. They create attention-grabbing videos designed to attract potential investors and fuel business growth.
Their offerings include specialized video types such as crowdfunding videos, Kickstarter campaigns, and dedicated startup video production, all crafted to meet the unique needs of new businesses.
10. RAW Pictures
RAW Pictures delivers a variety of video content, including corporate videos, engaging animations, and professional live-streaming services. They cater to a distinguished clientele that includes Zutacore, Amazon, and Google.
Having recently earned recognition as one of the ‘Top 3 Videographers in Oxford,’ RAW Pictures is an excellent choice for any small business aiming for significant growth and heightened visibility.
Top Video Marketing Agencies for SaaS
11. Magneto Films
Magneto Films has established itself as a leading video marketing agency for the SaaS industry, having partnered with some of the biggest names in the sector.
Their impressive client list includes industry giants like Hubspot and Hotjar, underscoring their profound understanding of SaaS products and their ability to create compelling video content that resonates with this specialized market.
12. Posh Gecko
Posh Gecko is an outstanding choice for any SaaS or technology business seeking expertly crafted animated explainer videos for their video marketing initiatives.
With offices in London and Peterborough, their team comprises 13 of the most talented video creatives in the UK, dedicated to producing visually stunning and highly effective explainer content.
13. Kartoffel Films
Kartoffel Films offers a comprehensive suite of video production services, including animation, brand videos, explainer videos, advertising content, social media video production, and post-production.
While they serve a wide range of clients across various markets, they possess significant experience within the tech and SaaS industry, thanks to their successful collaborations with prominent companies like Paddle and Salesforce.
Investing in high-quality video content is paramount for promoting your business effectively, expanding your audience reach, and ultimately driving increased sales. Partnering with the right agency can transform your digital presence.
