Celebrities, major influencers, and content creators possess a unique ability to connect with their audiences and drive significant growth for brands. Their social media platforms and engaging content effectively direct traffic to a brand’s website and product pages, profoundly influencing purchasing decisions.
However, it’s crucial to recognize that not all influencers deliver the same caliber of results.
For instance, there are 4,400 searches per month in the UK on Google (based on the average of the previous 12 months) for “buy Instagram followers.” This highlights a prevalent desire among individuals to capitalize on becoming paid influencers, sometimes resorting to artificial means to inflate their perceived reach.
Identifying authentic accounts with genuinely engaged followers is an absolute necessity for any successful campaign. Furthermore, ensuring that influencers align with your target audience and that their content resonates with your brand’s values are equally vital considerations.
The specific type of influencer and the chosen platform for your campaigns should be dictated by your overarching marketing objectives. This strategic alignment is precisely why selecting the right influencer agency is paramount to achieving positive and measurable outcomes.
This article will showcase the best influencer marketing agencies in the UK that specialize in helping brands flourish across various platforms, including:
- Instagram Influencers
- TikTok Influencers
- YouTube Influencers
- Influencer Talent Agencies
- eCommerce & Direct To Consumer Brands
- Macro & Micro-Influencers
Choosing the right agency is crucial to getting good results. Here are key factors to consider:
- Understanding Quality Content. Good content is not just about production value; it’s about content that converts into sales. An effective agency ensures they choose influencers whose content and values align seamlessly with your brand, making collaborations appear natural and appealing to their audience.
- Capability for In-Depth Research. A deep understanding of your brand and meticulous research into potential creators are essential to finding the best fit for your campaign. The right agency invests time in this critical phase.
- Platform Expertise. With numerous leading social media platforms available for advertising, each boasts distinct audiences and content formats. An expert agency knows which platform will best serve your campaign goals.
- The Team You’d Be Working With. Establish a strong working relationship with the team managing your campaign. They should feel like a true extension of your business, dedicated to your success.
Now that we’ve outlined the top considerations for selecting an agency, let’s explore the leading Influencer Marketing agencies in the UK!
1. The Social Shepherd
The Social Shepherd develops influencer marketing campaigns with a focus on delivering measurable results and a strong return on investment (ROI). Their Influencer Marketing team strategically selects suitable micro and macro-influencers, social media platforms, and content types based on client marketing goals and budget.
Their influencer and creator offerings include:
- Paid Influencer Campaigns – providing end-to-end management from strategy to delivery.
- Gifted/Ad PR – campaigns where influencers receive products with no obligation to post or share their experience.
- Content Creators – engagement for a small fee to produce User-Generated Content (UGC) for organic or paid social media.
- Hero Influencers – integration as part of broader creative social campaigns.
- Paid Social x Influencer – securing full rights to utilize influencer content within Paid Social strategies, enhancing creative mixes with authentic content.
Top Instagram Influencer Agencies
2. Buttermilk
Buttermilk executes influencer and brand fan campaigns for global brands such as Dior, Boots, and Deliveroo. While their primary focus is on Instagram influencer campaigns, they also manage campaigns across other platforms. They were recently honored with the Best Multi-Channel Campaign award at the Influencer Marketing Awards.
3. NewGen
NewGen is an agency with offices in London, Manchester, and New York. They collaborate with a diverse mix of influencers and creators, manage their own talent roster, and consistently aim for strong ROI. Notable brands they have partnered with include Pringles, Activision, and Nestlé.
4. Purple Goat
Purple Goat Agency distinguishes itself as an influencer marketing agency with a disability-focused approach. Recognized as The Drum’s ‘Diversity and Inclusion Company of the Year’ in 2022, they have partnered with major global brands such as Virgin Media, Tesco, and Meta. They specialize in crafting highly representative, innovative, and authentic marketing campaigns that consistently achieve excellent business results.
Top TikTok Influencer Agencies
5. Brainlabs (Fanbytes)
Brainlabs (formerly Fanbytes) are specialists in executing influencer campaigns on the TikTok video platform. They have collaborated with prominent brands such as Warner Music Group, Missguided, and Paramount Network to effectively engage with Generation Z audiences.
6. Influencer Marketing Factory
Influencer Marketing Factory operates with offices in London and other global cities. They develop influencer campaigns across various social media platforms, with a significant focus on TikTok content. Their client roster includes brands like Foreo, Bumble, and Adecco.
7. Socially Powerful
Socially Powerful is an award-winning global influencer marketing agency that specializes in delivering high-impact campaigns across various platforms, including TikTok. They pride themselves on data-driven strategies and connecting brands with culturally relevant creators to drive significant engagement and ROI for their clients.
Top YouTube Influencer Agencies
8. Ritual Network
Ritual Network is a UK-based agency specializing in YouTube talent management and influencer campaigns for brands. They are YouTube certified and have collaborated with notable brands such as Warner Bros, The National Lottery, and Paul Hewitt.
9. Goat Agency
Goat Agency develops innovative influencer marketing campaigns and social media strategies for brands including Tinder, Danone, and Audi. They provide comprehensive social-first marketing campaigns designed to deliver results across every stage of the marketing funnel.
10. Upfluence
Upfluence offers a YouTube Influencer Marketing platform that effectively connects talent with brands, ensuring a perfect match. The platform also diligently tracks the performance of all content to guarantee successful outcomes for each campaign. They have partnered with clients such as ASICS, Kayak, and Amazon.
Top Influencer Talent Agencies
11. Summer
Summer is an Influencer Talent Agency that manages some of the most prominent influencers from the UK. Their talent roster includes names such as Chloe Lloyd, Lauren Nicole, and Sophie Knight, and they have worked with clients like ASOS, Magnum, and Disney.
12. SevenSix
SevenSix is an award-winning influencer marketing agency with offices in London. They maintain a talent roster and creator club, offering services that include influencer campaigns, castings & guest lists, events, and consultancy.
13. M&C Saatchi Social
M&C Saatchi Social is a social media influencer talent management and campaign activation agency based in London. They manage talents such as Cocobeautea, Roxxaurus, and Jordan Lipscombe, and have collaborated with well-known clients including Take Five, GB News, and L’Oréal Men Expert.
