In today’s dynamic digital landscape, Paid Media stands as a cornerstone for any brand aiming for significant expansion and market presence. Identifying the ideal agency to craft and execute these crucial campaigns can be a daunting task, given the multitude of options available.
To streamline your search, we have meticulously compiled a definitive list of the top Paid Media agencies operating within the UK. This comprehensive guide eliminates the need to sift through countless search results, providing a curated selection of trusted partners specializing across diverse sectors, including eCommerce, B2C, B2B, SaaS, and Small Businesses.
What Defines a Top Paid Media Agency?
Before exploring our agency recommendations, it’s crucial to understand the key characteristics that differentiate truly exceptional Paid Media agencies. Look for these essential attributes:
Proven Track Record & Results
A leading agency substantiates its capabilities with clear, verifiable results. Always scrutinize their case studies, client testimonials, and references to confirm their ability to consistently deliver on promises and demonstrate a history of success in industries relevant to yours.
Specialist Expertise
Does the agency possess deep knowledge of your specific business model? Whether your brand operates in B2B, eCommerce, or as a small business, ensure they have pertinent experience within your sector and are accustomed to working with companies of your scale. Specialization often translates into more profound insights and finely tuned strategies.
Multi-Channel Proficiency
Effective paid media extends beyond a single platform. A top-tier agency should exhibit mastery across a wide array of channels, including Paid Social, Paid Search, Programmatic, and Display. Review their portfolio to confirm their competence in optimizing performance across diverse platforms and their capacity to help you capitalize on all potential advertising avenues.
Transparent Communication
Clear, consistent, and efficient communication is paramount for a successful agency-client partnership. During initial discussions and proposals, observe their communication style. Do they offer transparent reporting and proactive updates? Ensure their approach aligns with your preferred communication methods to foster a truly collaborative environment.
With these criteria in mind, let’s explore the top Paid Media agencies you can find in the UK!
Top Paid Media Agencies in the UK
1. The Social Shepherd
The Social Shepherd is a highly regarded Paid Media agency in the UK, recognized for its data-driven strategies and numerous industry awards. The agency focuses on increasing Return on Ad Spend (ROAS) across various digital platforms.
Their notable awards include:
- Best Integrated Paid Media Campaign
- Best Direct Response Campaign
- Best Use of Facebook and Instagram Ads
- Best Large Social Media Agency in the UK (2023 & 2024)
- Global Social Media Agency of the Year Finalist (2024)
- Social Media Agency of the Year (Large) in the UK Agency Awards (2025)
Key service offerings from The Social Shepherd include:
- Paid Social: A multi-channel approach covering Facebook, Instagram, Pinterest, TikTok & Snapchat Ads.
- Paid Search: Expertise in Google Ads (holding Premier Partner status), Shopping, Microsoft/Bing & Display campaigns.
- Feed Management: Specialization in optimizing product feeds and onboarding to CSS, which can lead to up to 20% cheaper CPCs on Shopping platforms.
- Performance Creative: A dedicated in-house team of strategists, planners, designers, videographers, motion designers, and animators focused on producing performance-driven creative assets.
- International Growth: With teams in both the UK and the U.S., they are equipped to assist brands seeking expansion beyond the UK market.
Significant client achievements highlight their impact:
- Scaled Passenger Clothing’s revenue by 10x over two years, positioning them for a £15m minority round investment and achieving the #2 spot in the UK’s fastest-growing businesses.
- Achieved 8.2x ROAS for Love Leggings (LOVAL) while successfully more than doubling their advertising budget.
- Delivered 15x ROAS for a high-end homeware brand.
- Grew a food subscription box’s monthly subscribers from 2,000 to over 25,000.
The Social Shepherd manages diverse media budgets, ranging from £20,000 to over £1,000,000 per month.
2. Croud
Croud, previously known as Verb, is a London-based Paid Media agency that primarily serves luxury brands. Their Paid Media team is proficient across all major channels, offering adaptable solutions to meet specific client requirements and platform preferences.
Their core channel expertise encompasses:
- Paid Search
- Google Shopping
- Paid Social
- Programmatic
Croud has a proven track record of delivering results for a prestigious client list, including Claridges, Creed Fragrances, Clive Christian, and The Calzedonia Group.
3. Impression
Impression is an award-winning agency with strategic locations in London and Nottingham, distinguished by its dedicated focus on Paid Media. They have garnered significant recognition from prestigious organizations like The Drum, Biddable Media Awards, European Search Awards, and Deloitte.
With a robust team of 97 professionals, Impression possesses the extensive expertise required to propel business growth and scale. Their comprehensive Paid Media services include PPC, Paid Social Advertising, Google Shopping, Display, expert Consultancy, and Video Advertising.
They also pride themselves on strong, collaborative relationships with the leading paid media platforms:
- Google Ads: Premium Partner
- Microsoft Ads: Select Partner
- Meta: Business Partner
4. Ality
Ality is a team of digital marketing specialists based in London, committed to fostering brand growth through expertly managed Paid Media campaigns. They emphasize a collaborative working model, positioning themselves as an integral partner rather than an external vendor.
Ality is an excellent choice for any company seeking specialized expertise in Search, Social, Display, or Spotify Ads. Their impressive client roster features prominent names such as:
- BP
- Ocado
- Castrol
- Hilton
- Mimecast
- Lee Stafford
- and many more!
5. Clarity Performance
Clarity Performance, previously known as 93x, is a specialized Paid Media agency tailored for B2B, technology, and SaaS businesses. They possess a profound understanding of the nuanced B2B customer journey and complex purchasing decision processes.
All their campaign activities are strategically focused on driving lead generation, accelerating pipeline growth, and increasing revenue. Clarity Performance prioritizes the quality of leads over sheer volume, often targeting specific search terms with smaller impressions but higher potential deal values.
6. Soap Media
Soap Media is an experienced agency known for creating highly effective paid media campaigns that deliver strong performance across a wide array of industries. Their impressive client roster includes prominent brands such as AA Tyres, Blackpool Pleasure Beach, The Grand Theatre, Booths Supermarket, and American Golf, demonstrating their versatility and capability to drive results for diverse business types.
7. Algebra
Algebra is a London-based PPC Agency offering a comprehensive suite of paid media services. They collaborate with notable brands such as John Lewis, Escape Hunt, and Panasonic, delivering targeted and impactful advertising solutions.
Their service portfolio includes Paid Search, Paid Social, App Promotion, Shopping Ads, and expert consultancy, all designed to help clients achieve their advertising objectives through precise and effective campaigns.
8. The Nest
The Nest is a boutique Paid Media Agency located in Bristol, dedicated to helping brands not just survive, but truly flourish. They deliver the comprehensive range of services expected from larger agencies, but with the added benefit of a more personalized and attentive approach to each client’s unique needs.
Their core service offerings include:
- Media Buying
- Media Strategy
- Channel Planning
- Analytics & Reporting
- Training & Workshops
9. Enjoy Digital
Enjoy Digital is a Leeds-based agency focused on enabling businesses to scale through highly effective Paid Media strategies. Every aspect of their Paid Media activity is meticulously crafted with the central goal of maximizing client Return on Investment (ROI).
Their Paid Media service is characterized by:
- Development of bespoke campaigns tailored to specific business objectives.
- Complete transparency, clearly demonstrating how budgets are utilized.
- Strategic approaches designed to ensure every advertising pound works harder.
- An integrated methodology, often incorporating Conversion Rate Optimization (CRO) and UX design to enhance landing page performance and overall campaign effectiveness.
10. Circulate
Circulate is a dynamic digital advertising agency with a significant global footprint, maintaining offices in Sheffield, New York, Manchester, Barcelona, and Brighton. They provide expert PPC and Paid Social services to a diverse and international client base.
Circulate has successfully partnered with prominent organizations such as the NHS, Octopus, and Wifinity, delivering impactful and results-driven advertising campaigns across various sectors.
11. Liberty Marketing
Liberty Marketing specializes in empowering clients to launch highly profitable, data-driven paid media campaigns that generate conversions across all digital touchpoints. Their strategic methodology focuses on delivering measurable outcomes and meticulously optimizing every stage of the advertising funnel.
Their extensive Paid Media service offering includes:
- Google Ads management
- Bing Ads campaigns
- Display advertising solutions
- Advanced Remarketing strategies
- Programmatic advertising implementation
- Comprehensive Google Shopping management
- Expert Facebook Ads strategies
- Targeted Twitter Ads campaigns
- LinkedIn Ads for professional engagement
- Strategic PPC Strategy development
- Thorough PPC Audit services
- Precise Tracking & Tagging setup
12. 9AM
9AM is a performance-focused paid media agency with a clear proposition: to maximize advertising investment by driving measurable growth, transcending mere clicks or impressions. They are dedicated to delivering tangible business outcomes for their clients.
The agency’s expertise spans a wide range of paid channels, including Paid Social (Meta, TikTok), Paid Search and Shopping (Google, Microsoft), and programmatic display and CTV. They place a strong emphasis on scaling campaigns across various channels while consistently maintaining high performance standards.
Services offered by 9AM include:
- Paid Social / Paid Search / Display & Programmatic Media Buying
- Performance Creative & Asset Production
- Funnel & Conversion Rate Optimisation (CRO)
- Analytics, Attribution Modelling & Transparent Reporting
With this comprehensive, full-funnel approach, 9AM emerges as a compelling choice for brands seeking a paid media partner that expertly integrates execution excellence, data intelligence, and creative agility within the competitive UK market and beyond.
13. Disrupt
Disrupt is an award-winning digital growth agency with offices located in London. They are highly regarded for their innovative strategies in digital marketing and their proven ability to deliver robust results for their diverse client base.
Disrupt offers a comprehensive suite of services including Influencer Marketing, Paid Social, Social Media Management, and Content Production. They have successfully partnered with prominent brands such as Huel, Asahi, and Marshall, achieving significant digital growth.
