Finding the right Paid Media agency is a crucial task for any business aiming to scale its digital advertising efforts effectively. With thousands of agencies across the United States offering diverse paid media services, identifying those that genuinely deliver results can be challenging.
This comprehensive article provides a curated list of top-tier agencies, covering various business types including eCommerce, B2C, B2B, SaaS, and small businesses. Whether you’re looking to boost conversions, enhance brand awareness, or optimize ad spend, you’ll find an agency tailored to your needs.
Explore the top 17 Paid Media agencies making a significant impact in the U.S. digital landscape.
What Makes a Top Paid Media Agency?
Not all Paid Media agencies in the U.S. are created equal. When evaluating potential partners, consider these critical factors:
- Proven Track Record & Results: Assess an agency’s credibility by examining their track record and tangible results. Look for detailed case studies and consider contacting their clients for references to confirm their ability to deliver on promises.
- Specialization: Different businesses have unique requirements. Ensure the agency possesses relevant experience in your specific industry (e.g., B2B, eCommerce) and caters to your business size. An agency specializing in eCommerce, for example, might not be the ideal fit for B2B enterprises.
- Channel Expertise: Your paid media strategy may require proficiency in specific channels, such as Paid Social or Paid Search. Delve into the agency’s case studies to confirm their expertise across various channels, ensuring they can leverage diverse facets of paid media effectively.
- Effective Communication: Strong communication forms the foundation of a successful partnership. Evaluate their communication style during the proposal and introductory stages. Efficient and friendly communication that aligns with your preferences is vital for a smooth collaboration.
Now, let’s explore the top paid media agencies in the U.S. that meet these high standards.
Top Paid Media Agencies
1. The Social Shepherd
The Paid Media methodology utilized by The Social Shepherd covers three key areas: Data, Creative, and Strategy. This ensures comprehensive coverage of factors that drive performance for businesses today.
The Social Shepherd’s Paid Media Offering Includes:
- Paid Social & Paid Search: Expertise spans both paid social media and search engine advertising, ensuring brands gain visibility in the digital landscape with a holistic approach to budgets for incremental growth.
- Channel & Media Strategy: Customized strategies are crafted to align with business goals and resonate with target audiences.
- Optimization & A/B Testing: Campaigns undergo continuous refinement and A/B testing to ensure ad spend delivers maximum results.
- Feed Management & Optimization: Detailed aspects like feed management and optimization are handled, allowing clients to focus on business growth.
- Creative Strategy: An in-house creative team generates innovative, high-converting ad creatives that capture attention and drive engagement.
- Conversion & Brand Awareness: Strategies are developed to either boost conversions or raise brand awareness, depending on client objectives.
Distinguishing Features and Achievements:
The agency has effectively managed monthly spending exceeding $3 million and generated over $100 million in client revenue. Their unique, comprehensive reports provide unmatched insights, scrutinizing multiple attribution models for true performance understanding. With a creative team skilled in graphics, user-generated content, and hero videos, they drive engagement and conversions. Their results speak for themselves, building confidence in their expertise and commitment to client success.
- Over 146,000 Customers Acquired: Leveraging Facebook Ads, the agency successfully acquired a customer base exceeding 146,000 for Beebombs, boosting their Return on Ad Spend (ROAS) by an impressive 87%.
- Robust 30% ROAS Boost: Nu-In experienced a remarkable 30% increase in ROAS as budgets were strategically scaled.
- 8.2x ROAS Achievement: Love Leggings saw an extraordinary 8.2x Return on Ad Spend (ROAS) while more than doubling their advertising budget.
- Exceptional 15x ROAS: An exceptional 15x Return on Ad Spend (ROAS) was achieved for a high-end homeware brand.
- Explosive Subscriber Growth: A food subscription box service was propelled from 2,000 to over 25,000 monthly subscribers.
- Revenue Surge of 3.74x: A clothing brand’s growth was spearheaded, resulting in a substantial 3.74x increase in revenue.
The Social Shepherd operates with a team of 70+ experts, with offices in New York, Miami, and the UK.
2. Marcel Digital
Marcel Digital, a leader in paid media strategy, employs cutting-edge technology, optimization tactics, and rigorous testing to maximize ROI. Their integrated approach encompasses paid search, programmatic, display, and paid social, ensuring targeted ad delivery, landing page optimization, and creative development.
Specialists at Marcel Digital reduce costs and boost revenue through research, precise targeting, continuous testing, competitor analysis, and ongoing optimizations. As a Google Premier Partner, they hold top certifications in various platforms, delivering holistic strategies and visible results.
Trusted clients include LightMark, Medius, and Printable Promotions. Headquarters are in Chicago, IL.
3. 9AM
Born from a performance-marketing mindset, 9AM integrates media buying, creative production, and analytics into one unified engine built for scalability. Their strength lies in blending rigorous paid-media discipline with the creative agility necessary for growth.
The team at 9AM handles everything from strategy and execution to optimization, ensuring that advertising budgets are utilized effectively.
Services offered include:
- Paid Social & Display (Meta, TikTok, Google, programmatic)
- Media Buying Strategy & Execution
- Performance Creative & UGC Asset Production
- Funnel & Conversion Optimisation (CRO, attribution)
- Analytics, Dashboards & Transparent Reporting
9AM’s methodology emphasizes profitability, not just impressions. Campaigns are structured with systematic testing, transparent processes, and strategic scaling. This approach helps brands transform paid-media investment into sustainable business outcomes, positioning them as a strong choice in the U.S. market for high-performance media partnerships.
4. Powered by Search
Powered by Search, with a client roster featuring renowned SaaS giants like VMWare, Fortra, and Basecamp, is a powerhouse in B2B SaaS marketing. With a track record spanning over 70 B2B SaaS companies, ranging from $1M to $100M ARR, they have perfected the art of testing and scaling paid media campaigns.
Impressive B2B Results:
- Consistent Monthly Recurring Revenue Boost: Their strategies have consistently boosted Monthly Recurring Revenue for clients.
- 34% MoM Cost Reduction: They slashed the cost per trial activation from PPC campaigns by 34% month-over-month.
- 22% Growth in Google Ads Sign-ups: Despite spending reductions of 7%, Google Ads sign-ups saw a remarkable 22% increase.
Powered by Search boasts a global team, distributed across 8+ countries in North America, Europe, and Asia Pacific. Specializing in both organic and paid traffic acquisition, they excel in crafting compelling copy and offers, as well as creating and promoting content that resonates with ideal prospects and customers. Their headquarters are located in Toronto.
5. Kanbar Digital
Kanbar Digital’s approach is rooted in extensive research and industry best practices. Through meticulous analysis of trends, consumer behaviors, and proprietary data, they ensure that digital ads effectively reach the intended audience.
They carefully consider elements such as frequency caps, content types, tone, needs, wants, and assistance to deliver a strategic ad experience. This guarantees that brands’ products and services gain visibility among interested parties and those in need of their solutions. Noteworthy clients in their portfolio include Adobe, Doordash, and Experian.
6. Goodway Group
Goodway Group is a trusted partner for major national brands spanning industries like automotive, healthcare, and QSR (quick-service restaurants). Notable clients include Dr. Pepper, Subaru, and Bagel Brands. With roots dating back to 1929 as a printing company, Goodway Group has continually adapted to lead the marketing industry.
Today, they offer comprehensive digital media strategy and execution, complemented by a data-driven approach and customized consulting services. Their forward-thinking approach included pioneering virtual work in 2008. Headquarters are in New York.
7. Northern
Northern boasts premier-level agency partnerships with major ad platforms like TikTok, Pinterest, and Snapchat, and is recognized as both a Meta Business Partner and Google Partner. As Canada’s top eCommerce agency, they provide comprehensive solutions to businesses across London, Toronto, and the U.S. Impressive clients include Milwaukee, Canadian Tire, and Chatters.
Their expert team specializes in crafting and executing data-informed media strategies, aligning past performance with desired outcomes to optimize channel and media selection. Their services encompass account audits, KPI benchmarking, goal setting, budget planning, and the development of an ideal media mix.
8. JPL
JPL excels in Paid Media Planning, Buying & Analytics, prioritizing results over clicks. With dedicated in-house teams, they focus on extracting meaningful insights and delivering measurable outcomes. Proactive media management and optimization ensure messages reach the right audience at the right moment.
Clients include renowned names like Hershey, Trex, and AAA. Offices are strategically located in Harrisburg, PA, New York City, and Glenside, PA.
Key Capabilities:
- Media Strategy, Planning & Forecasting
- Audience Hyper-Targeting
- Anti-Fraud Tech Stack
- Campaign Development and Execution
- Data, Analytics & Optimization
9. Augurian
Augurian is a staunch advocate for the power of paid digital advertising in swiftly elevating brand recognition and scaling outbound initiatives. They recognize it as one of the most measurable digital marketing strategies, particularly regarding ROI.
Augurian’s core mission revolves around eliminating wasteful advertising expenditure. Their expertise lies in orchestrating persuasive digital dialogues with prospects, ensuring that the right message reaches them at precise moments in their customer journey.
Augurian specializes in crafting strategic paid media marketing campaigns tailored to your needs, encompassing:
- Display Advertising
- Paid Search (Bing, Google Ads, Yahoo, etc.)
- Paid Social (Facebook, LinkedIn, X (Twitter), etc.)
- Programmatic Advertising
With their headquarters in Minneapolis, MN, Augurian has proudly served clients like Digi International, Unity College, and Vanco, positioning themselves as trusted guides to success in paid search and paid social.
10. Disruptive
Disruptive’s operations encompass optimizing thousands of web pages, delivering tens of thousands of emails, texts, and chats, and analyzing hundreds of thousands of data points annually.
Their expertise in paid media extends across various components, including paid search, Shopping & Feed Management, paid social, performance display, Amazon advertising, and Remarketing. Disruptive is headquartered in Pleasant Grove, UT, and they are known for their impactful digital strategies.
11. Socium
In 2022 alone, Socium planned, launched, and expertly managed over $150 million in ad spend across 15+ platforms, solidifying their reputation as an ideal partner for finding and acquiring the right customers in a competitive digital landscape.
12. Megethos
Megethos, headquartered in Scottsdale, AZ, is an award-winning paid media management agency, serving esteemed clients like TripSpark, BATCADDY, and AirCARE1. They excel in creating, managing, and optimizing multi-channel PPC campaigns that drive results.
Megethos is dedicated to helping businesses of all sizes and types elevate their campaigns. Whether it’s lead generation or e-commerce, they specialize in PPC campaigns tailored to meet business objectives.
Their integrated, cross-channel approach, data-driven focus, and scalable campaigns ensure they deliver results, both domestically and internationally. As a Google and Microsoft Advertising Partner, they offer expert services.
13. SmartBug Media
SmartBug Media, located in Newport Beach, CA, proudly serves clients like Wyvern, Ltd., HD Stor, and Saxton Woods. They understand the importance of making your content easily discoverable to your buyer personas.
SmartBug Media takes on the heavy lifting, identifying the best keywords and phrases to create and execute effective paid search and social campaigns. Whether buyer personas search on Google or rely on business and social networks, SmartBug ensures the client’s brand is the answer to their problems. Their paid search services boost rankings for solution-based keywords, and paid social ensures presence in the social feeds and timelines of target personas.
14. Digilant
Based in Boston, MA, Digilant is a part of ispDigital, boasting a team of 100+ data-driven media experts and advertising technologists. Their client services extend beyond Boston to New York, Chicago, Denver, Los Angeles, San Francisco, Kansas City, Washington D.C., Dallas, and Atlanta.
Their paid search team collaborates with leading platforms like Google, Microsoft, Amazon, and Yahoo!, ensuring trustworthy management of client investments.
Recognizing the unique nuances of each social platform, Digilant maintains a dedicated team of campaign management and strategy experts for social media. These hands-on specialists offer actionable insights on topical social subjects.
Digilant’s Facebook agency partnership grants them access to advanced support services, exclusive training, and industry-leading campaign management approaches. Their entire social team is Blueprint-trained, solidifying their expertise in the field.
15. Rayneta
Rayneta, headquartered in Los Angeles, is a growth-focused partner for clients like Disney, Fujitsu, and Lyft. They offer data-driven paid media solutions designed to help acquire customers and boost revenue.
Their small, yet expert team delivers results through a boutique agency approach that seamlessly integrates with client teams. Rayneta customizes strategies for each brand, providing expert media planning and buying across various channels:
- Paid Social
- Paid Search
- Programmatic
- Out-of-Home (OOH)
- Audio Advertising
- Connected TV
16. Whiteshark Media
Whiteshark Media, headquartered in Miami, FL, is a premier Facebook, LinkedIn, and Instagram ad agency. Their team of digital marketing experts is committed to driving success for businesses across diverse industries.
They tackle online market challenges with a wealth of experience, a deep understanding of the field, and a dedication to continuous learning, all aimed at helping clients achieve their business goals effectively.
17. Mynt
Mynt, headquartered in Saint Charles, IL, specializes in paid social media campaigns tailored for growth and sales. They elevate social conversations, enhance brand awareness, and drive product and service sales through robust paid social media strategies. Noteworthy clients include Orly, Andro400, and LaserAway.
Mynt Agency comprises an action-oriented team of marketing and advertising experts, consistently exceeding goals. With a track record of guiding numerous companies to success, they bring expertise, energy, and resources to help clients conquer their competitive landscape.
Their curated arsenal of tools and tactics ensures explosive growth for companies, delivering increased reach, customers, and brand lift through a commitment to accountability, transparency, and partnership.
Your brand deserves nothing less than the best in paid media. Choosing an underperforming agency can lead to wasted budget on ineffective campaigns, with the cost of lost opportunities far outweighing any perceived savings from a subpar provider.
A top-tier agency, equipped with proven methodologies and a focus on measurable results, will help you achieve your marketing goals faster and more efficiently, driving significant ROI and sustainable growth for your business.
